Blog

Crafting a Relationship Marketing Roadmap for Novelists
If you’ve never marketed a novel before but want to, or if it’s been a long time since you have, you may hit some roadblocks as you get ready.

The Real Value of a Professional Book Cover: Unveiling Its Marketing Power
Can a professional book cover improve your book's success? Yes, and there are many factors to it. Books aren't ultimately judged by their designs but by the story, the characters, and the emotions they bring us. You can only tell if the book is good after reading it....

Social Media for Authors: Creating Engaging Instagram and TikTok Content
Creating engaging content on social media for authors is an excellent way to promote their work. These days, the image of an author has changed. It's not an unknown person who writes books and disappears from the public eye until the next release. You don't need to go...

Beyond How to Write a Book: Planning for Long-Term Success as an Author
When the writing is done, do you close the file in your computer or stuff the writing in a drawer? Or, do you seriously start to plan the “what’s next”?

Engaging Fiction Fans: 7 Key Phrases to Captivate Your Audience
7 Things Your Fiction Fans Want to Hear You Say by Jason Kong explains the importance of earning loyal readers of your writing, how to engage them and how to maintain a connection with them.

15 Mouthwatering Cookbook Covers to Inspire You
What makes cookbook covers appealing? Great-looking food, of course! If you know anything about food photography and staging, then you know that you can have the best-tasting food in the world. Still, without the proper lighting, composition, camera angles,...

Book Cover Design Awards — Autumn 2023 Edition
Welcome back to the second (new) edition of the book cover design awards. In the early days of The Book Designer, Joel Friedlander used to present monthly book cover design awards and we’re resurrecting the series (on a quarterly basis for now) to bring attention to...

10 of the Best Children’s Book Covers And Why They’re Amazing
I, like many others, developed my love for reading as a child. Although the general sentiment is to not judge a book by its cover, children's book covers gave my mother and me a glimpse into the new worlds we’d both be thrust into the minute we open the first page....

10 Best WordPress Themes for Authors
Before we get to the 10 best WordPress themes for authors, let’s get one thing out of the way. Yes, you need an author website! Too much enthusiasm? I think not. Over the years I’ve seen way too many authors miss out on opportunities to engage with their audience...

DIY vs Hiring a Book Layout Designer: Which Should You Choose?
When I was 17 years old, I wrote my first novel—a police procedural that was 67,000 words long. At the time, I didn’t know much about publishing a book, but I did know that the logical next step was to turn what I’d written into book format. After much research, I...