When we think about book formatting, we often think more about "typesetting" and how the words are organized on the page, but did you know that any color you add to your book's interior pages is also considered book formatting? When you’re self-publishing, printing...
Technology. It’s always moving, always shifting, always morphing into something new, but if you know when and how to harness it, you can tame the beast and use it to help you thrive as an author. Writing a book is not for the faint of heart. Where do you start?...
Let's talk about TikTok book covers. From publishers and book designers to marketers, knowing what makes a book cover sell is part of the job. This means understanding buyer behavior, genre expectations, color theory, and the fundamentals of design as well as current...
What makes a book grab a reader's attention at first glance? The story? The author? The blurb? While these choices can nudge a buyer to make a purchase, it’s a fourth option that stops a reader from scrolling mindlessly through a retailer’s search results: the book's...
One of the reasons book series are so successful is because readers aren’t always ready to let a character or characters go. They want to know what happens next—the continuation. If you've ever thought about someone from your childhood and thought, “I wonder what...
If you currently use or plan to use the Amazon marketplace to sell your book(s), you want to ensure that you’re set up for success. One of the best ways to do this (outside of ads) is to use Amazon Author Central to optimize your author page. In this article,...
Every author who self-publishes should have a fundamental understanding of book cover design, especially if you want to design your own book cover. One of the benefits of self-publishing is creative control, so whether you hire a cover designer or design the cover...
When it comes to your book's cover design, you can take an abstract approach or pull story elements directly from your book and use them on your cover. The challenge of using pieces of your story on your cover is in the interpretation. Books are all about engaging the...
How do we get readers to engage with our stories? Interactive ebooks and print book enhancements! With shorter attention spans caused by ever-increasing distractions, storytellers often get caught in the slow lane of the content highway. It’s tough to move into the...
The author community is unique to most industries. It is a collaborative community where writers are often eager to support one another throughout the writing process and career journey. From offering an extra pair of eyes to review a draft, sharing resources,...
As lives get busier and readers look for more convenient ways to consume content, more authors are converting their stories into audiobooks to meet the demand. Below we’ll look at the audiobook companion PDF, why they are a valuable addition to an audiobook, and how...
Ahh, the author photo. If you’re like a lot of authors, knowing what works and doesn’t work can be a mystery. What should I wear? Should I smile or look serious? Do I have to hire a photographer? These questions are important, but ultimately, you want the end result...