Successful authors know that they have to “invest” in continuing education because the publishing and marketing worlds keep changing.
Can you get author and book marketing fatigue? Of course. Authors sometimes don’t want to hear what works in creating a successful book marketing campaign.
By Judith Briles It’s a good question … for most, the answer is zilch. Or, the response is: what’s a tagline? Okay … what is a tagline and why should an author care? Ahh … now we are into the meat of it. Start with separating a tagline from a slogan. Where a slogan is […]
A list of 25 things for authors to have in their booths to successfully sell books at book fairs and crafts events during the spring and summer months.
Authors for decades have asked: “How do you get on TV?” “How do you get major coverage in the print for your books?” “How do you get on radio?”
Start probing before you sign on the dotted line with ANY self-publishing company or expert or whatever. Please, please do your homework.
A sell sheet can be for your book, your expertise, or you as an author or speaker. It’s a slick one-sheet that brags about you.
Does your book have a professional cover that is competitive with your genre? Is there a typo in the first 10 pages or a major grammar or boo-boo?
When the writing is done, do you close the file in your computer or stuff the writing in a drawer? Or, do you seriously start to plan the “what’s next”?
Most authors fail miserably at this essential task., Can you deliver the perfect pitch for your book in 15 seconds or less?