By Amy Collins
Amazon and Amazon’s rules are changing so fast!
We would like to bring you up to date on the current rules and share some guidelines we have found most helpful when trying to get reviews for your book on Amazon.
Here you will find the most frequently asked questions around the Amazon review process and Amazon’s answers. I have gone right to the source and given you the Amazon rules right from the horse’s mouth.
Can Anyone post a review on Amazon?
Amazon’s Answer: You may post reviews, comments, photos, videos, and other content; send e-cards and other communications. To contribute to (sic) Customer Reviews, you must have spent at least $50 on Amazon.com using a valid credit or debit card in the past 12 months. Promotional discounts don’t qualify towards the $50 minimum.
Should I discount my book to get more reviews at the beginning of my launch?
Amazon’s Answer: You may not manipulate the Amazon Verified Purchase badge, such as by offering special pricing to reviewers or reimbursing reviewers.
Amazon’s position is that you are allowed to discount your book during your launch but you must offer the same price to everyone. You cannot offer special pricing just to reviewers.