Blog
The Fichtean Curve: Story Structure Guide
There's nothing new under the sun, and all great stories boil down to the same basic plot structure: there's a conflict, it builds up to a high point, and eventually, one way or another, it gets resolved. However, there are different ways to engage your readers....
TikTok Book Covers: How #BookTok Users are Crushing Author Promotion and Impacting Book Cover Design
Let's talk about TikTok book covers. From publishers and book designers to marketers, knowing what makes a book cover sell is part of the job. This means understanding buyer behavior, genre expectations, color theory, and the fundamentals of design as well as current...
Book Cover Design: Why Strong Imagery is Crucial
What makes a book grab a reader's attention at first glance? The story? The author? The blurb? While these choices can nudge a buyer to make a purchase, it’s a fourth option that stops a reader from scrolling mindlessly through a retailer’s search results: the book's...
Building Visually Compelling Book Series Covers: 8 Design Strategies
One of the reasons book series are so successful is because readers aren’t always ready to let a character or characters go. They want to know what happens next—the continuation. If you've ever thought about someone from your childhood and thought, “I wonder what...
Color Psychology in Marketing Books: Strategies That Attract Readers
Color psychology in marketing is used to influence people's emotions and decisions. Brands leverage colors color to capture people's attention and shape their feelings about a product. For example, a bright yellow makes people feel happy and energetic, while a deep...
The Importance of Business Book Cover Design: What You Need to Know
As an entrepreneur, authoring a business book is a strategic move to cement your authority in your niche. It's not just about compiling your insights; it's about sharing your vision and lessons learned—invaluable both for your personal growth and your business's...
Blind Date with a Book: How Self-Published Authors Can Use This Marketing Strategy
Do you often base book choices on their covers? You probably do because humans are visual creatures. Even if you decide not to pay attention to the design, you might be intrigued by the title and drawn in by a familiar author's name. A blind date with a book...
Optimize Your Amazon Author Central Page: 10 Essential Steps for Author Brand Success
If you currently use or plan to use the Amazon marketplace to sell your book(s), you want to ensure that you’re set up for success. One of the best ways to do this (outside of ads) is to use Amazon Author Central to optimize your author page. In this article,...
Author Branding: What’s Your Author Brand?
Do you know what “branding” means and how it applies to you as an author? In most cases, you’re the brand, while your books are “brand extensions.”
Fantasy World Building from Scratch: A Structured Approach
Ursula Le Guin has profoundly influenced what it means to be a fantasy writer. What stuck with me from her speech at the Children's Literature Breakfast BookExpo in 2004, while not directly related to fantasy world-building, defines its purpose. She believed that...