Google+ Hangouts For Authors by Krizia explains why Hangouts are quickly becoming the marketing weapon of choice, that it just makes sense for authors to tap into that kind of promotional power during their book launch, and how to use Hangouts.
Google+ Communities Create New Networks for Authors and Publishers
Google+ Communities Create New Networks for Authors and Publishers describes this feature and profiles Digital Publishing and APE: Authors, Publishers, and Entrepreneurs communities
3 More Ways Google Supercharges Your Searches
3 More Ways Google Supercharges Your Searches discusses predictive search, domain search and the Knowledge Graph
Author Blogging 101: Keyword Basics
Author Blogging 101: Keyword Basics explains the first steps in learning to understand and use keywords
Google+: Do Writers Need It?
Google+ (Plus): Do Writers Need It? looks at the new tools this social network brings to users and how writers might benefit. With resources
Keyword Fun with Google's Wonder Wheel
Wonder Wheelie – Using the Google Wonder Wheel to Find Keywords and their popularity by using an intuitive, hyperlinked flash-based interactive diagram.
Nonfiction Authors Are Keyword Naturals: Case Study
Today I’m following up on my earlier post about how authors can use keywords to help them both find readers and market their books. Instead of my hypothetical pizza book self-publisher, I’m going to use real examples from my blog to illustrate how you can get started using these long-tail, search-oriented marketing techniques. I know […]
A Google Toolbox for Authors
Google. Just the name conjures up images of the search giant, or its project to scan millions of books, or its Android operating system for phones, or… And that’s just the problem. Google continues to spread into more and more aspects of online life. It’s grown so that it’s difficult to keep up with all […]
10 Events That Changed the Publishing Industry in 2009
At today’s meeting of the Bay Area Independent Publishers Association, Peter Beren laid out a striking picture of the events that have defined publishing this year. Peter is a publishing consultant and agent. He was the publisher of Sierra Club Books and VIA Books, and VP of Publishing at Palace Press International. Peter is also […]