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Dust Jackets, Case-Wraps, and Paperbacks: What’s the Difference?

Dust Jackets, Case-Wraps, and Paperbacks: What’s the Difference?

by Joel Friedlander | Aug 18, 2023 | Book Production, Self-Publishing

Book cover design is an important part of publishing a book, but there are so many options to consider. Do you want to publish a paperback or hardcover book? Do you want to use a casewrap cover or have dust jackets? What are the pros and cons of each?  This post...
ISBN 101: Essential Details Every Self-Publisher Should Know

ISBN 101: Essential Details Every Self-Publisher Should Know

by Joel Friedlander | Mar 8, 2023 | Book Construction Blueprint, Book Design & Book Production, Self-Publishing

One of the parts of book publishing that seems to confound newcomers to the field is the purpose and use of the International Standard Book Number (ISBN). Not only that, but since the rise of companies that perform publishing services for authors, there has been even...
The A-B-C-D Formula for Irresistible Book Titles

The A-B-C-D Formula for Irresistible Book Titles

by Joel Friedlander | Jan 12, 2023 | Book Marketing, Cover Design, Self Publishing, Self-Publishing

By Derek Doepker Recently I gave a workshop on how authors can use email, and we talked about how crucial it is to learn to write good subject lines. And I’ve written here about the importance of learning to write headlines for your blog articles, and how to...
Top 5 Book Design Mistakes (Illustrated)

Top 5 Book Design Mistakes (Illustrated)

by Joel Friedlander | Sep 2, 2022 | Book Design, Interior Design, Self-Publishing

A lot of authors are likely entirely unaware of common book design mistakes. People often ask me, “How can you tell if a book has been designed by an amateur? I mean, it’s just a book, right?” This reminds me of the author whose book I was designing...
The 12 Best Writing Organization Tools of the Year

The 12 Best Writing Organization Tools of the Year

by Joel Friedlander | Aug 4, 2022 | Writing

Writing a book is one of the most meaningful projects you can dedicate your time to. Your book has the potential to entertain and inform people far into the future. It also sets an amazing example for those around you, showing them it’s possible to dream of being an...
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