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Book Layouts and Page Margins: Everything You Need to Know

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Keyword Fun with Google's Wonder Wheel

by Joel Friedlander | Jan 31, 2011 | The Joel Friedlander Archives

Have you ever used the Wonder Wheel? It’s been around for a while, but it still comes in handy. Introduced by Google in 2009 (and probably named for the famous Ferris wheel in Coney Island), Wonder Wheel: provides the user with a flash based interface having the...

Nonfiction Authors Are Keyword Naturals: Case Study

by Joel Friedlander | Apr 26, 2010 | Self-Publishing, Social Media, Writing

Today I’m following up on my earlier post about how authors can use keywords to help them both find readers and market their books. Instead of my hypothetical pizza book self-publisher, I’m going to use real examples from my blog to illustrate how you can...

A Google Toolbox for Authors

by Joel Friedlander | Mar 10, 2010 | Self-Publishing, Social Media, Writing

Google. Just the name conjures up images of the search giant, or its project to scan millions of books, or its Android operating system for phones, or… And that’s just the problem. Google continues to spread into more and more aspects of online life....

10 Events That Changed the Publishing Industry in 2009

by Joel Friedlander | Nov 14, 2009 | Self-Publishing, Social Media

At today’s meeting of the Bay Area Independent Publishers Association, Peter Beren laid out a striking picture of the events that have defined publishing this year. Peter is a publishing consultant and agent. He was the publisher of Sierra Club Books and VIA...
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