Article marketing—writing articles for the express purpose of building an audience and generating sales on sites other than your own—is a tried-and-true way to get the word out about a variety of products and services, including self-published books. It’s a low-cost,...
If you’ve spent any time on BookTok, you’ve likely come across the Magnolia Parks series by Jessa Hastings. And if you’ve looked any deeper at the series there, you’ve almost certainly seen videos talking about the change in book covers when Hastings signed with a...
When authors consult with me on any topic related to book marketing and publicity, I ask them a question they usually don’t expect. “May I see the book cover?” “I don’t need your help with the cover,” the author says. “I want help identifying the types of stories I...
As an author, a website is an essential part of your brand. When readers buy your book, they need somewhere to go to find you, and while social media platforms have their place, an author website is your home. Below we’ll talk about the importance of having an...
The old trope of the “starving artist” has a hint of truth to it. Many authors and other artists don’t make huge amounts of money with their artistic work. So that begs the question, how do you market a book with no money? After all, if you can get book sales coming...
