This November marked the 25th annual National Novel Writing Month and for many people, this was likely the first time they wrote a full-length book manuscript. But learning how to write a book (and actually finishing a draft) is only the first step in creating a...
What is it about your favorite movie trailer that makes you want to see the movie? Is it who’s starring in it? Is it the danger or suspense that makes your arms feel all prickly? Is it the laugh-out-loud dialogue between co-stars? Or, is it a promised escape...
Article marketing—writing articles for the express purpose of building an audience and generating sales on sites other than your own—is a tried-and-true way to get the word out about a variety of products and services, including self-published books. It’s a low-cost,...
If you’ve spent any time on BookTok, you’ve likely come across the Magnolia Parks series by Jessa Hastings. And if you’ve looked any deeper at the series there, you’ve almost certainly seen videos talking about the change in book covers when Hastings signed with a...
When authors consult with me on any topic related to book marketing and publicity, I ask them a question they usually don’t expect. “May I see the book cover?” “I don’t need your help with the cover,” the author says. “I want help identifying the types of stories I...