Do you know what “branding” means and how it applies to you as an author? In most cases, you’re the brand, while your books are “brand extensions.”
Author Branding: What’s Your Author Brand?
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The Book Designer
ARTICLES
How to Make a Book Trailer: Your Step-by-Step Guide
Whether you’re choosing to go the self publishing route or the traditional publishing route, you’re going to end up doing a lot of your own marketing. Sometimes, writers can get a little offended at the business side of this job—it’s art, after all, and writers tend...
How to Launch a Book: It Takes a Village
Figuring out how to launch a book in today's saturated market requires a blend of creativity, strategy, and community support. Recognizing the importance of networking can transform your book launch from a solitary endeavor to a collective journey, ensuring your work...
Best Ways to Publish a Book: 4 Paths to Consider
Okay, you’ve sweated over your manuscript, you’re finished with your re-writes, and it’s time to leave the dark of the writer’s solitude for the bright, wide-open world of readers just waiting for your book. But how will you get your book into print? What are the best...
How Much Does It Cost to Self Publish a Book? Your 2024 Guide
Here is a breakdown of the cost of goods and services you will likely incur to self-publish a 200-page book (or about 60,000 words).
How to Write a Nonfiction Book: 9 Nonfiction Book Structures to Consider
If you’re wondering how to write a nonfiction book that’s actually useful for readers, you may find yourself wondering how to structure your book for the most impact. With fiction, the structure is usually pretty straightforward. You either pick a three-act or...
Book Design Basics: A Primer in Good Book Layout Design
Publishing has changed in so many ways during my time as a book designer, but one thing remains the same: the basics of good book design and layout.
Engineer Success with a Good Marketing Strategy
Marketing your book is actually a bigger challenge than writing the book. Pre-planning your marketing strategy will go a long way to achieving your goals.
Nonfiction Authors: How You Can Be A Hero To Your Readers
Nonfiction Authors: How You Can Be A Hero To Your Readers, with a few simple tips to listen, keep learning, enter beginner’s mind, and take authentic action.
Enhancing Social Media Productivity for Authors in 2024
Every writer’s dream is to publish a book that sells oodles of copies, but is learning how to use social media to market a book every writer’s nightmare?
Proper Manuscript Format Will Set Up Your Book for Success
Whether you’re looking to self-publish or want to seek out a traditional publisher, knowing the proper manuscript format can help set your book up for success. Having the right manuscript format makes manuscript review, editing and event formatting easier. Look at it...
Understanding the Importance of Back Matter in Books
When diving into the world of books, we often focus on the captivating narratives and insightful information found within their pages. Yet, there's a hidden gem that often goes unnoticed but is equally crucial to the reader's experience: the back matter. This...