I thought I knew all the tricks about how to generate news coverage on a shoestring budget until someone told me about the best free media contacts tool.
Joan Stewart
Publicity expert Joan Stewart, aka The Publicity Hound, has mentored, worked with and taught more than 50,000 authors, speakers, experts, CEOs and small business owners how to get thousands of dollars in free publicity and tell their story to the world, on their own, without a $10,000 publicist.
She's a contributing writer for The Book Designer and Entrepreneur.com.
A former newspaper editor, Joan shows you how to use free publicity to establish your credibility, enhance your reputation, position yourself as an expert, and sell more books, products and services. Her clients have pitched themselves to get publicity on the front page of The Wall Street Journal, the "Today" show and in hundreds of print and broadcast media outlets.
The Publicity Hound website and blog include more than 2,000 articles on all aspects of free publicity. You can find several thousand more tips in the archives of her popular email newsletter, The Publicity Hound's Tips of the Week. You can subscribe to her snack-size tips, delivered every Tuesday and Saturday.
Joan is a board member of Author U, a non-profit membership community of authors, writers and publishers. She's also a faculty member aboard the annual Publishing at Sea cruises.
Under The Publicity Hound brand, she has written five books and created more than 150 training tools, from the popular Quick & Easy Media Kit Templates for authors to special reports and video courses in The Publicity Hound Shop.
She is quoted in more than 60 books on marketing, public relations and small business. When Joan isn't writing or teaching, she indulges in her guilty pleasure: eating gourmet popcorn while reading The National Enquirer.
Books by Joan Stewart
How to be a Kick-butt Publicity Hound, 4th Edition available on Amazon.
How to Hire the Perfect Publicist, 2nd Edition available on Amazon.
Quick & Easy Media Kit Templates available at Authortoolkits.com
The Best of the Publicity Hound's Tips of the Week of 2016 available on Amazon.
The Best of The Publicity Hound's Tips of the Week of 2015 available on Amazon.
The Best of the Publicity Hound's Tips of the Week of 2014 available on Amazon.
Quick & Easy Ways to Pitch Your Book available at Author Toolkits.
Press Release Masterclass available at Author Toolkits.
Quick & Easy Blog Post Templates available at Author Toolkits.
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How to Connect with Joan:
Facebook
Twitter
LinkedIn
Pinterest
Google+
Skype ID: joan.stewart3 (Joan only Skypes by invitation with clients)
Phone: 262-284-7451
Email: JStewart@PublicityHound.com
How to Recycle, Repurpose and Promote Your Publicity
Local radio station airing a half-hour interview with you? Getting a two-page spread in a national magazine? The challenge is to turn one media publicity “hit” into multiple hits. Recycling publicity is like rolling a snowball downhill and watching it get bigger and bigger.
22 Tips for Breaking Bread with Journalists
A reporter from your local newspaper heard about your new book and wants to meet you for lunch. You accept the invitation and have only three days to prepare. What do you do?
How to Become an Author Expert and Strut Your Stuff
One of the best ways to convince readers that they should spend their time and money with you versus the millions of other authors is to become an expert in one or more topics that tie into your book, and then promote that expertise everywhere.
9 Ways a Crappy Book Cover Can Sabotage a Marketing Campaign
Before you try to woo the media with a sizzling pitch, or attract potential readers with compelling free content, you must be ready to dazzle them with an eye-popping cover.
9 Types of Pitches to Use When Promoting Your Book
The long process of writing and publishing your book feels like you’ve crossed the finish line after running a marathon. But unlike a road race, you’re not done. The success of your book depends on approaching people, companies and groups and asking for their help to publicize, promote and sell it.
Submit Your Book to Holiday Gift Guides
Fiction or nonfiction, your book will make a welcome gift. But how can people buy it for loved ones if they don’t know it exists? They read about it in a holiday gift guide.
How to Use Freelance Journalists in a Book Publicity Campaign
Don’t forget about freelancers, one of the most valuable types of writers, when looking for journalists and reviewers to write about your book.
Top 10 Ways Your Website Leaves Readers, and Leads, in the Dust
I’ll bet you’re making at least three of the Top 10 mistakes I see often at author websites. Fortunately, most of these mistakes have a quick, easy fix.
How to Write a Sassy, Snarky, Sizzling Author Resource Box
Every time I see an author resource box that makes me smile, I grab a screenshot for safekeeping. These examples will spark your creativity.