Readers love chunks of information they can digest easily in just a minute or two. That’s why they’re wild about cheat sheets and checklists.
It’s OK to imagine a review of your book in the New York Times, but not when you’re starting to promote your book or if you’re new to book publicity.
Even with the most strategic book marketing plan, you can kiss success goodbye, if you don’t follow up with the people who you want to help you.
I’d bet you 20 bucks that most authors reading this wouldn’t be willing to do what a gutsy, energetic indie author did this month.
Most author bios are more potent than sleeping pills. Fun facts practically beg journalists and bloggers to add them to articles they’re writing about you.