By Joan Stewart What’s the one question authors ask me most frequently? “How long do I have to market my book?” I never deviate from this answer: “Only for as long as you want to sell it.” Every author hates hearing that. By the time most get around to asking it,...
By Joan Stewart When an author plans a book launch and hires me to write the press release, I often learn fairly quickly that she has no clue about the kinds of results to expect. That’s because she asks questions like these: “How many books do you think I’ll...
By Joan Stewart When the Authors Guild released results of its most recent survey showing that revenue from all writing-related activity in 2017 was down significantly, I wasn’t surprised. What the Guild calls “the largest survey of U.S. professional writers ever...
By Joan Stewart You need a creative image for a blog post, your author media kit or other marketing materials. If you can afford it, you grit your teeth, whip out your credit card and buy a pack of 10 from those pricey stock photo sites. Or you use a cliché stock...
By Joan Stewart Ask 10 book coaches their favorite way to sell books, and I’ll bet at least half of them say through public speaking. Selling a book at the back of the room to an audience member who has just seen your dazzling performance is easy peasy. You’ve already...
