By Frances Caballo You know the saying that a picture is worth 1,000 words? It may be true but what’s proven is that a photo is better than text when it comes to social media engagement. As much as you may think that you prefer text over visuals, perhaps because...
When it comes to referral traffic from social networks, there’s Facebook and Pinterest—and then there’s everyone else. —Mashable Do you remember when word about Pinterest started to gain traction online? It was back in 2011, and everyone was talking about a “new”...
As authors have flocked to the internet and social media to meet readers, get market insight, create communities of interest and, perhaps, build a robust web asset of their own, many have run into a problem. How will all this activity translate into the income...
Twitter is so basic, it reminds me of a utility more than anything else. You have electricity running into your house. What you do with it is up to you. On Twitter, I know people with private networks for extended family or friends. All the people are following each...
It’s an old truism that we often learn best by teaching. I was asked to give a presentation on Author Blogging and the opportunity to pull back and think about the whole phenomenon was incredibly educational for me. Writing a blog and running a business...
