“Life’s more fun when you live in the moment.” — Snapchat slogan Social media aficionados like to jump on the newest, shiniest objects on the internet and few sites have attracted more buzz than Snapchat. Demand Sage reported just this year that Snapchat...
By Frances Caballo What can you do with social media? Clint Watts, a cyber-security expert and author of Messing with the Enemy, used Twitter for his counter terrorism work with the Federal Bureau of Investigation. On Twitter, he met communities of people he could...
By Frances Caballo The controversy over whether it’s worthwhile to give books away for free continues. You work hard when you write a book. There are the costs associated with writing workshops, writers’ conferences, book coaches, editors, and book designers. When...
By Frances Caballo Facebook can be a downright drag. No, I’m not talking about the Cambridge Analytica firestorm or Mark Zuckerberg’s appearance before a Senate hearing, which, by the way, was a real snoozer. No, I’m talking about Facebook business pages, known among...
By Frances Caballo Twitter tends to confound a lot of writers. I get it. When I first jumped on social media about nine years ago, I asked a friend, “Did you really join Twitter?” She responded that of course she did and that I had to as well. So I begrudgingly opened...
