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You are here: Home / Archives for Frances Caballo

Frances Caballo

Frances Caballo is a Contributing Writer for TheBookDesigner.com. She is also a social media strategist, manager and author. With her 23 years of communications experience, Frances helps writers gain the recognition they deserve through a sustained social web presence.

Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and blogger and social media expert for BookWorks.

Books by Frances Caballo

Avoid Social Media Time Suck

Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write

Social Media Just For Writers

Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books

Blogging Just for Writers

Blogging Just for Writers

You can find Frances on:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Tumblr
  • Google+


Frances Caballo's Articles on The Book Designer

How to Build a Community on Twitter

by Frances Caballo on July 5, 2018 5 Comments

As authors, what can we do with social media? We can build a community on Twitter and connect more deeply with our readers and colleagues. Here’s how.

Filed Under: Social Media, Contributing Writers Tagged With: Frances Caballo, social media marketing, Twitter

Are Free Promotions Still Worth It?

by Frances Caballo on May 31, 2018 5 Comments

The controversy over giving books away for free continues. You work hard when you write a book and there are the costs associated with writing. Are free promotions worth it?

Filed Under: Marketing, Contributing Writers, Social Media Tagged With: BookSends, ebookBooster, Ereader News Today, Frances Caballo, Free Book Service, FreeBooksy

10 Ways Authors Can Grow a Facebook Group

by Frances Caballo on April 26, 2018 7 Comments

If you want more than 1% of your fans to see your Facebook author page posts, you have to buy advertising. Using Facebook groups instead of author pages or in conjunction with them is a good way around this.

Filed Under: Social Media, Contributing Writers Tagged With: Facebook, Frances Caballo

Writers: Grow Your Instagram Account Organically

by Frances Caballo on March 21, 2018 9 Comments

The Pew Research Center’s newest report on social media use shows YouTube and Facebook leading the pack, but not far behind is Instagram proving that it’s continuing to flourish.

Filed Under: Social Media, Contributing Writers Tagged With: Frances Caballo, Instagram, social media

How to Manage a Twitter Account as an Indie Author

by Frances Caballo on February 7, 2018 14 Comments

Twitter tends to confound a lot of writers. I get it. When I first jumped on social media, I asked a friend, “Did you really join Twitter?” She responded that of course she did and that I had to as well.

Filed Under: Social Media, Contributing Writers Tagged With: Frances Caballo, Twitter

Bring Social Media to Your Blog with Embedded Posts

by Frances Caballo on January 10, 2018 7 Comments

Embedding social media posts on your blog or website can benefit your website, but exactly how do you embed social media posts into your blog?

Filed Under: Social Media, Contributing Writers Tagged With: Facebook, Frances Caballo, Instagram, Pinterest, social media, Twitter, Youtube

Increase Engagement in Your Marketing with Visuals

by Frances Caballo on November 29, 2017 7 Comments

It may be true that a picture is worth 1,000 words but what’s proven is that a photo is better than text when it comes to social media engagement.

Filed Under: Social Media, Contributing Writers, Marketing Tagged With: book marketing, Frances Caballo, social media marketing

Most Retweetable Words for Engagement on Twitter

by Frances Caballo on October 25, 2017 3 Comments

Wouldn’t you love to know which words are the most retweetable? You’d be a Twitter rock star, right? You’d know how to rock Twitter.

Filed Under: Social Media, Contributing Writers Tagged With: Frances Caballo, Twitter

3 Ways to Use Hashtags as Authors

by Frances Caballo on September 20, 2017 10 Comments

Hashtags seem to be everywhere these days. Authors can use hashtags in hopes of finding readers.

Filed Under: Social Media, Contributing Writers Tagged With: Frances Caballo, hashtags

4 Social Media Productivity Tips for Authors

by Frances Caballo on August 16, 2017 7 Comments

Every writer’s dream is to publish a book that sells oodles of copies, but is learning how to use social media to market a book every writer’s nightmare?

Filed Under: Marketing, Contributing Writers, Social Media Tagged With: book marketing, Frances Caballo, social media

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