The controversy over giving books away for free continues. You work hard when you write a book and there are the costs associated with writing. Are free promotions worth it?
Frances Caballo
Frances Caballo is a Contributing Writer for TheBookDesigner.com. She is also a social media strategist, manager and author. With her 23 years of communications experience, Frances helps writers gain the recognition they deserve through a sustained social web presence.
Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and blogger and social media expert for BookWorks.
Books by Frances Caballo
Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books
You can find Frances on:
Frances Caballo's Articles on The Book Designer
10 Ways Authors Can Grow a Facebook Group
If you want more than 1% of your fans to see your Facebook author page posts, you have to buy advertising. Using Facebook groups instead of author pages or in conjunction with them is a good way around this.
Writers: Grow Your Instagram Account Organically
The Pew Research Center’s newest report on social media use shows YouTube and Facebook leading the pack, but not far behind is Instagram proving that it’s continuing to flourish.
How to Manage a Twitter Account as an Indie Author
Twitter tends to confound a lot of writers. I get it. When I first jumped on social media, I asked a friend, “Did you really join Twitter?” She responded that of course she did and that I had to as well.
Bring Social Media to Your Blog with Embedded Posts
Embedding social media posts on your blog or website can benefit your website, but exactly how do you embed social media posts into your blog?
Increase Engagement in Your Marketing with Visuals
It may be true that a picture is worth 1,000 words but what’s proven is that a photo is better than text when it comes to social media engagement.
Most Retweetable Words for Engagement on Twitter
Wouldn’t you love to know which words are the most retweetable? You’d be a Twitter rock star, right? You’d know how to rock Twitter.
3 Ways to Use Hashtags as Authors
Hashtags seem to be everywhere these days. Authors can use hashtags in hopes of finding readers.
4 Social Media Productivity Tips for Authors
Every writer’s dream is to publish a book that sells oodles of copies, but is learning how to use social media to market a book every writer’s nightmare?
Communicate – Never Preach – on Twitter
How do you conduct yourself on social media? How do you show other authors and your readers that you really do care about them?
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