Frances Caballo, Author at The Book Designer

Should Authors Use Snapchat? (3 Groups Who Can Benefit)

Jan 26, 2023

There are few sites attracting more buzz than Snapchat. If you’re an author of teen, young adult, romance or new adult fiction, consider Snapchat.

How to Build a Community on Twitter

Jul 5, 2018

As authors, what can we do with social media? We can build a community on Twitter and connect more deeply with our readers and colleagues. Here’s how.

Are Free Promotions Still Worth It?

May 31, 2018

The controversy over giving books away for free continues. You work hard when you write a book and there are the costs associated with writing. Are free promotions worth it?

10 Ways Authors Can Grow a Facebook Group

Apr 26, 2018

If you want more than 1% of your fans to see your Facebook author page posts, you have to buy advertising. Using Facebook groups instead of author pages or in conjunction with them is a good way around this.

How to Manage a Twitter Account as an Indie Author

Feb 7, 2018

Twitter tends to confound a lot of writers. I get it. When I first jumped on social media, I asked a friend, “Did you really join Twitter?” She responded that of course she did and that I had to as well.

Bring Social Media to Your Blog with Embedded Posts

Jan 10, 2018

Embedding social media posts on your blog or website can benefit your website, but exactly how do you embed social media posts into your blog?

Increase Engagement in Your Marketing with Visuals

Nov 29, 2017

It may be true that a picture is worth 1,000 words but what’s proven is that a photo is better than text when it comes to social media engagement.

3 Ways to Use Hashtags as Authors

Sep 20, 2017

Hashtags seem to be everywhere these days. Authors can use hashtags in hopes of finding readers.

4 Social Media Productivity Tips for Authors

Aug 16, 2017

Every writer’s dream is to publish a book that sells oodles of copies, but is learning how to use social media to market a book every writer’s nightmare?