Book marketing isn’t about “blowing your own horn.” It’s about sharing information about your book. Making this mental shift is essential.
Are you trying to build a “fan base?” Well stop. Seriously. There is a better way. Spend time every day connecting and interacting with readers.
Many authors launch their first book (or second) before building a list of readers and fans. Here are some early steps to successfully attract readers.
The number one question authors ask? “How long do I have to market my book?” Here are the most frequently asked questions I hear about book publicity.
A very popular blogger recently tweeted that she wished “authors would stop acting like they ‘deserve’ a review from a blogger.”
To find your market and connect with your readers, outline who you are writing for, writing to, and how to use that to promote, and market your books.
I usually focus on authors and publishers but this month, I am the one guilty of committing the errors in DO THIS NOT THAT.
We want to sell more books, either existing books or books we are now developing. Maybe improving your author website will help.
Creating merchandise for your books can be a great way to promote your book while generating income through a new revenue stream.
Authors, if you are on social media, read this month’s edition of DO THIS NOT THAT to avoid overwhelming your followers with relentless, constant book promotion.