By Hayley Zelda In today’s article, Hayley Zelda discusses book promotion for self-published authors. Have a read. You might find a unique idea or two! Writing a book is really tough. Great stories are hard to come up with. Writing takes a long time....
By Keri-Rae Barnum The Challenge Recently a client asked me why, when he Googled the title of his book, the most exciting search result was his Amazon product page. “There’s nothing really there,” he lamented. Many authors feel this way. They spend months, even years,...
By Sandra Beckwith When I find myself procrastinating about writing a blog post like this or an article for a client, I have to hit the “pause” button and think about what’s holding me back. About nine times out of 10, my problem is that I don’t know how to begin the...
By Sandra Beckwith In response to a recent article on my book marketing blog, a reader commented, “Blowing my own horn, so to speak, has never been in my nature.” I had to think about this for a moment to truly understand it. From my perspective, “blowing your own...
By Amy Collins Are you trying to build a “fan base?” Well stop. Seriously. There is a better way. While it is highly advisable that authors spend time every day connecting and interacting with readers, it is time for us to stop trying to cultivate “raving fans.” Why...
