To find your market and connect with your readers, outline who you are writing for, writing to, and how to use that to promote, and market your books.
Book Promotion: Do This, Not That – January 2019
I usually focus on authors and publishers but this month, I am the one guilty of committing the errors in DO THIS NOT THAT.
How Improving Your Author Website Can Help Sell More Books
We want to sell more books, either existing books or books we are now developing. Maybe improving your author website will help.
How to Create Merchandise for Books
Creating merchandise for your books can be a great way to promote your book while generating income through a new revenue stream.
Book Promotion: Do This, Not That – July 2018
Authors, if you are on social media, read this month’s edition of DO THIS NOT THAT to avoid overwhelming your followers with relentless, constant book promotion.
Book Promotion: Do This, Not That – April 2018
A slightly different focus for DO THIS NOT THAT this month. Things are changing fast at Amazon. Don’t make business or publishing decisions about Amazon based on old information.
9 Types of Pitches to Use When Promoting Your Book
The long process of writing and publishing your book feels like you’ve crossed the finish line after running a marathon. But unlike a road race, you’re not done. The success of your book depends on approaching people, companies and groups and asking for their help to publicize, promote and sell it.
How to Use Freelance Journalists in a Book Publicity Campaign
Don’t forget about freelancers, one of the most valuable types of writers, when looking for journalists and reviewers to write about your book.
Book Promotion: Do This, Not That – November 2017
Winter holiday season sparks a flurry of marketing activities. In the spirit of brave, new, crazy ideas that I bring you this month’s DO THIS NOT THAT.
3 Ways to Get Publicity For Your Book
An important part of your book promotional plan to help you get in front of as many potential readers as possible, is publicity.