I don’t gamble. But if I did, I’d bet you 20 bucks that most authors reading this wouldn’t be willing to do what a gutsy, energetic indie author did this month. She piggybacked onto another author’s special holiday and promoted it like crazy, as if it were her own....
Dan Blank, who has been helping both traditionally published and indie authors for many years, has gained an incredible amount of experience and detailed knowledge about how authors can best navigate the often confusing world of modern book publishing. Dan and I...
Bryan Cohen of Selling For Authors fame and I were talking the other day about what he calls The Selling Trilogy. It is a way of looking at the three different stages of drawing a reader towards you and your book. The stories he was sharing and the authors he...
By Lee Foster I’m very pleased to bring you an article today from my friend and colleague, Lee Foster. Lee is a publishing pioneer. He was the first author I knew personally to create a mobile app from one of his books, and one of the earliest...
Sometimes, opportunities arise to sell your book to readers in person. Will you be ready? Sometimes having the perfect elevator pitch for your book ready can make the difference between a new potential super fan and a lost sale. But what is an elevator pitch? And in...