Readers love chunks of information they can digest easily in just a minute or two. That’s why cheat sheets and checklists can be amazing tools for better reader engagement. These powerful one-page PDFs are like digital crowbars that can pry an email address out of a...
By Frances Caballo One of the benefits of belonging to a local chapter of the Independent Publishers Associations (IBPA) is the information you glean from your colleagues’ experience. That’s what happened to me two months ago when I attended the Bay Area chapter of...
When Casey Demchak—who has written very helpful articles for the blog in the past—described to me his approach to book marketing, I thought it was a genius idea. You see, Casey is a professional copywriter and an expert on helping authors position and...
I don’t gamble. But if I did, I’d bet you 20 bucks that most authors reading this wouldn’t be willing to do what a gutsy, energetic indie author did this month. She piggybacked onto another author’s special holiday and promoted it like crazy, as if it were her own....
Dan Blank, who has been helping both traditionally published and indie authors for many years, has gained an incredible amount of experience and detailed knowledge about how authors can best navigate the often confusing world of modern book publishing. Dan and I...
