By Amy Collins Over the last month I’ve spoken with several authors who have all asked the same question: Why don’t I have more Amazon reviews with all of my friends telling me they loved my book? This month’s edition of Do This Not That is all based on one of my most...
We often talk about the absolute necessity of making our books discoverable to readers. I started writing about discoverability as a key to success in online bookstores in 2011. But what does it really mean? This question most often leads to a discussion about book...
This week I have a real treat for you. On Thursday I will be interviewing, live, Dave Chilton, venture capitalist, television personality, and multimillionaire who built his fortune by… self-publishing! Yes, you read that right. Chilton spent several years on...
Readers love chunks of information they can digest easily in just a minute or two. That’s why cheat sheets and checklists can be amazing tools for better reader engagement. These powerful one-page PDFs are like digital crowbars that can pry an email address out of a...
By Frances Caballo One of the benefits of belonging to a local chapter of the Independent Publishers Associations (IBPA) is the information you glean from your colleagues’ experience. That’s what happened to me two months ago when I attended the Bay Area chapter of...
