Color psychology in marketing is used to influence people’s emotions and decisions. Brands leverage colors color to capture people’s attention and shape their feelings about a product. For example, a bright yellow makes people feel happy and energetic,...
This week the Indepedent Book Publishers Association posted their list of finalists for the 2011 Benjamin Franklin Awards, a keenly-anticipated event throughout the indie publishing world. IBPA is the largest not-for-profit trade association representing independent...