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The Most Important 15 Seconds in the Life of Your Book

The Most Important 15 Seconds in the Life of Your Book

by Joel Friedlander | Dec 12, 2016 | Marketing, Guest Posts

By Joan Stewart Fifteen precious seconds. It isn’t much time. But it’s all you get if you want to convince a bookstore to buy your book, prove to a journalist that you’re worth interviewing, or persuade John Grisham to write a blurb for the cover of...

Why Your Book Pitch Matters (Even If You’re Self-Published)

by Joel Friedlander | Oct 23, 2013 | Marketing

Imagine for a moment that you’ve hopped into an elevator on your way somewhere. You’re carrying the proof of your book that just arrived from the printer. A gentleman sharing the elevator notices your book and says, “Hey, that looks interesting....
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