By Joan Stewart Fifteen precious seconds. It isn’t much time. But it’s all you get if you want to convince a bookstore to buy your book, prove to a journalist that you’re worth interviewing, or persuade John Grisham to write a blurb for the cover of...
Imagine for a moment that you’ve hopped into an elevator on your way somewhere. You’re carrying the proof of your book that just arrived from the printer. A gentleman sharing the elevator notices your book and says, “Hey, that looks interesting....
