Use Expert Sources To Generate Local Book Publicity

Use Expert Sources To Generate Local Book Publicity

By Sandra Beckwith When Champion Products sponsored the Women’s Basketball Coaches Association’s Player of the Year Awards for the NCAA’s five college divisions in the U.S., I was responsible for publicizing the award nominees in their hometown media. To get the most...
Your Media Book Pitch Can Open 1,000 Doors!

Your Media Book Pitch Can Open 1,000 Doors!

By Judith Briles Authors for decades have asked me, “How did you get on TV so many times? How did you get major coverage in the print for your books? How did you get on radio? Who was your publicist? The answer is: I worked at it. It became part of my job as an...