Do you know what “branding” means and how it applies to you as an author? In most cases, you’re the brand, while your books are “brand extensions.”
Sandra Beckwith
Book marketing expert Sandra Beckwith is an author, writer, and national award-winning former publicist who now teaches authors how to save thousands of dollars by doing their own publicity, promotion, and marketing.
You might have seen Sandra promoting one of her books on “The Montel Williams Show” or “CBS This Morning,” or read about her in The New York Times, The Wall Street Journal, or USA Today. She has been interviewed by newspapers and magazines worldwide, done hundreds of radio talk show interviews, and been a guest on many national and local TV shows.
Feedspot ranks her website, BuildBookBuzz.com, in the top 10 book marketing sites worldwide. It has also been named a top website for authors and writers seven times.
A popular conference speaker, Sandra offers you a free gift when you subscribe to her weekly Build Book Buzz newsletter at https://buildbookbuzz.com/gift.
Books by Sandra Beckwith
Sandra’s Websites and Blogs
Build Book Buzz
Build Book Buzz Blog
You can also find Sandra on:
Facebook
Facebook book marketing group
Twitter
LinkedIn
Instagram
Pinterest
8 Ways to Make Your Book’s Press Release Work Harder
Authors serious about book marketing have a press release to help secure book publicity. Definitely use it for that purpose, but think bigger.
Let Your Characters Engage with Fans Online
If big brand fictional characters are active on social media, shouldn’t your characters use social media, too? Here are five reasons why I recommend it.
3 Fiction Marketing Success Tips for 2020
If you’re like most of us, one of your favorite options is asking for recommendations from friends and family who share your taste in fiction.
Promote Your Book with Local Collaborations
Local retailers, librarians, and reporters may be more open to a new author, but what about collaborating with a wider range of local businesses?
3 Ways to Get Past What’s Holding You Back
When I procrastinate about writing a blog post or an article for a client, I have to hit the “pause” button and think about what’s holding me back.
3 Ways to Get Your Dream Endorsement
Smart authors start thinking about endorsements, an important influencer’s seal of approval, well before their books are published.
Book Promotion as a Public Service
Book marketing isn’t about “blowing your own horn.” It’s about sharing information about your book. Making this mental shift is essential.
13 Ways to Use a Book Award for Marketing
When you win a book award, don’t just pose for a grip and grin at the awards banquet. Make sure your audience hears the good news, too.
Snag Book Publicity with a Roundup Article
You’ve seen a “roundup” article that made you think, “My book should have been included in that.” Here’s what you need to know to make that happen.