Don’t Confuse a Book Endorsement With a Review

Don’t Confuse a Book Endorsement With a Review

By Sandra Beckwith In recent conversations with authors, I’ve noticed that several use the terms “book endorsement” and “book review” interchangeably. That’s not a good idea. In the book publishing business, they have different meanings and purposes. Using them...
6 Ideas for Promoting Your Book While Watching TV

6 Ideas for Promoting Your Book While Watching TV

By Sandra Beckwith I’m one of those people who likes to watch TV to unwind, but just can’t sit there and watch TV. Know what I mean? I don’t really like that about myself, but I’ve not only accepted it, I’ve learned to take advantage of it. I try to do something...
What’s Your Author Brand?

What’s Your Author Brand?

By Sandra Beckwith What do you have in common with Apple, Coca-Cola, Disney, and McDonald’s? You’re all brands. You’re probably familiar with the term “branding,” but do you know what it means and how it applies to you? Entrepreneur Magazine defines branding as “The...
Let Your Characters Engage with Fans Online

Let Your Characters Engage with Fans Online

By Sandra Beckwith Elmo has a Twitter account. Superman has a Facebook Page. Barbie is on Instagram. If these big brand fictional characters are active on social media, shouldn’t your characters use social media, too? Five reasons why I recommend it It supports your...