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Sandra Beckwith

Book marketing expert Sandra Beckwith is an author, writer, and national award-winning former publicist who now teaches authors how to save thousands of dollars by doing their own publicity, promotion, and marketing.

You might have seen Sandra promoting one of her books on “The Montel Williams Show” or “CBS This Morning,” or read about her in The New York Times, The Wall Street Journal, or USA Today. She has been interviewed by newspapers and magazines worldwide, done hundreds of radio talk show interviews, and been a guest on many national and local TV shows.

Feedspot ranks her website, BuildBookBuzz.com, in the top 10 book marketing sites worldwide. It has also been named a top website for authors and writers seven times.

A popular conference speaker, Sandra offers you a free gift when you subscribe to her weekly Build Book Buzz newsletter at https://buildbookbuzz.com/gift.

Books by Sandra Beckwith

Get Your Book in the News: How to Write a Press Release That Announces Your Book
Build Book Buzz Publicity Forms & Templates
Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions
Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement

Sandra’s Websites and Blogs

Build Book Buzz
Build Book Buzz Blog

You can also find Sandra on:

Facebook
Facebook book marketing group
Twitter
LinkedIn
Instagram
Pinterest

Don’t Confuse a Book Endorsement With a Review

by Sandra Beckwith on July 6, 2020 6 Comments

The terms “book endorsement” and “book review” have different meanings and purposes. Using them incorrectly could confuse the people supporting you.

Filed Under: Contributing Writers, Marketing Tagged With: Book Reviews, endorsements, Sandra Beckwith

6 Ideas for Promoting Your Book While Watching TV

by Sandra Beckwith on May 4, 2020 11 Comments

Promote your books while watching TV. Try doing one of these book promotion activities the next time you’re sitting still in front of your favorite show.

Filed Under: Contributing Writers, Marketing Tagged With: book marketing, Canva, LinkedIn, Pinterest, Sandra Beckwith, Twitter, WordSwag

What’s Your Author Brand?

by Sandra Beckwith on March 23, 2020 10 Comments

Do you know what “branding” means and how it applies to you as an author? In most cases, you’re the brand, while your books are “brand extensions.”

Filed Under: Contributing Writers, Marketing Tagged With: author brand, author branding, Sandra Beckwith

8 Ways to Make Your Book’s Press Release Work Harder

by Sandra Beckwith on February 17, 2020 1 Comment

Authors serious about book marketing have a press release to help secure book publicity. Definitely use it for that purpose, but think bigger.

Filed Under: Contributing Writers, Marketing Tagged With: press release, Sandra Beckwith

Let Your Characters Engage with Fans Online

by Sandra Beckwith on January 20, 2020 7 Comments

If big brand fictional characters are active on social media, shouldn’t your characters use social media, too? Here are five reasons why I recommend it.

Filed Under: Contributing Writers, Marketing Tagged With: Sandra Beckwith, social media marketing

3 Fiction Marketing Success Tips for 2020

by Sandra Beckwith on December 16, 2019 5 Comments

If you’re like most of us, one of your favorite options is asking for recommendations from friends and family who share your taste in fiction.

Filed Under: Contributing Writers, Marketing Tagged With: author success, fiction marketing, Sandra Beckwith

Promote Your Book with Local Collaborations

by Sandra Beckwith on November 19, 2019 9 Comments

Local retailers, librarians, and reporters may be more open to a new author, but what about collaborating with a wider range of local businesses?

Filed Under: Contributing Writers, Marketing Tagged With: book marketing, Sandra Beckwith

3 Ways to Get Past What’s Holding You Back

by Sandra Beckwith on October 21, 2019 19 Comments

When I procrastinate about writing a blog post or an article for a client, I have to hit the “pause” button and think about what’s holding me back.

Filed Under: Contributing Writers, Marketing Tagged With: book promotion, Sandra Beckwith

3 Ways to Get Your Dream Endorsement

by Sandra Beckwith on September 23, 2019 8 Comments

Smart authors start thinking about endorsements, an important influencer’s seal of approval, well before their books are published.

Filed Under: Contributing Writers, Marketing Tagged With: endorsements, Sandra Beckwith, testimonials

Book Promotion as a Public Service

by Sandra Beckwith on August 19, 2019 9 Comments

Book marketing isn’t about “blowing your own horn.” It’s about sharing information about your book. Making this mental shift is essential.

Filed Under: Contributing Writers, Marketing Tagged With: book marketing, book promotion, Sandra Beckwith

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