Do you know what “branding” means and how it applies to you as an author? In most cases, you’re the brand, while your books are “brand extensions.”
Authors serious about book marketing have a press release to help secure book publicity. Definitely use it for that purpose, but think bigger.
If big brand fictional characters are active on social media, shouldn’t your characters use social media, too? Here are five reasons why I recommend it.
If you’re like most of us, one of your favorite options is asking for recommendations from friends and family who share your taste in fiction.
Local retailers, librarians, and reporters may be more open to a new author, but what about collaborating with a wider range of local businesses?
When I procrastinate about writing a blog post or an article for a client, I have to hit the “pause” button and think about what’s holding me back.
Smart authors start thinking about endorsements, an important influencer’s seal of approval, well before their books are published.
Book marketing isn’t about “blowing your own horn.” It’s about sharing information about your book. Making this mental shift is essential.
When you win a book award, don’t just pose for a grip and grin at the awards banquet. Make sure your audience hears the good news, too.
You’ve seen a “roundup” article that made you think, “My book should have been included in that.” Here’s what you need to know to make that happen.