By Sandra Beckwith In recent conversations with authors, I’ve noticed that several use the terms “book endorsement” and “book review” interchangeably. That’s not a good idea. In the book publishing business, they have different meanings and purposes. Using them...
By Sandra Beckwith I’m one of those people who likes to watch TV to unwind, but just can’t sit there and watch TV. Know what I mean? I don’t really like that about myself, but I’ve not only accepted it, I’ve learned to take advantage of it. I try to do something...
By Sandra Beckwith What do you have in common with Apple, Coca-Cola, Disney, and McDonald’s? You’re all brands. You’re probably familiar with the term “branding,” but do you know what it means and how it applies to you? Entrepreneur Magazine defines branding as “The...
By Sandra Beckwith Authors who are serious about book marketing, promotion, and publicity have a press release that announces their book. This essential media relations and search engine optimization (SEO) tool is a book marketing basic. Many, however, don’t know how...
By Sandra Beckwith Elmo has a Twitter account. Superman has a Facebook Page. Barbie is on Instagram. If these big brand fictional characters are active on social media, shouldn’t your characters use social media, too? Five reasons why I recommend it It supports your...
