In my author community, heading the “wants” list was marketing and social media tips. Here are several of my personal favorites.
Grammar, a Marketing Idea, Helvetica Now, and Pitching Junk
A bit of miscellany today: Get the “Out” Out When did the word “out” invade the rest of our verbs? It’s everywhere, and deserves to be eliminated. Some examples: Tweet out Report out When did this sneak in? “Out” in these contexts adds nothing, since the idea of “sending it out” is inherent in both […]
A Novelist’s Anguished Cry—Can You Help?
As regular readers know, I often promote marketing and platform-building training tools and resources. I do this partly because I know from experience that understanding how online marketing works will make it possible for more authors to make a living from their writing. This is also part of my own business, since I earn commissions […]
Top 5 Public Speaking Behaviors that Can Make You Appear Dishonest
By Betsy Graziani Fasbinder The world of speaking opportunities keeps expanding, and that’s good for authors. Speaking to live audiences is one of the best platform-building activities available for both fiction writers and subject matter experts. But how to make the connection with a live audience? What gets in the way? In this article author […]
Master the Art of Publicity Follow-up with These Simple Tips
Even with the most strategic book marketing plan, you can kiss success goodbye, if you don’t follow up with the people who you want to help you.
Top 15 Tips for Webinar Wannabes
Webinars are powerful tools in the author’s book marketing arsenal. Here are 15 Top Tips for Webinar Wannabes.
Book Promotion: Do This, Not That – December 2016
This month Jennifer Reich of Momosa Publishing was gracious enough to let me expose her past “whoops”. I hope you find this as helpful as I did!
Anatomy of the Bonus: Checklists, Cheatsheets, Worksheets, and More
One of the constants in the internet marketing world is the awarding of “bonuses” with almost any kind of product, including books. In its most basic form, a bonus could be considered anything extra that has value. By “extra” we mean that a bonus is something added to something else, perhaps a thing you weren’t […]
Book Promotion: Do This, Not That
Amy Collins offers her experience and advice around mistakes that she and her clients have made while publishing and promoting their self-published books.
How I Used My Self-Published Book to Teach My Students
How I Used My Self-Published Book to Teach My Students by Brian South details how a high school teacher brought his students on his self-publishing journey with him to create an authentic learning situation, and how the students actually contributed.