By Betsy Graziani Fasbinder The world of speaking opportunities keeps expanding, and that’s good for authors. Speaking to live audiences is one of the best platform-building activities available for both fiction writers and subject matter experts. But how to...
You can create the most strategic and thorough book marketing and publicity plan in the world. But unless you do pitch follow-ups with all the people who you want to help you, you can kiss success goodbye. Savvy authors commit to following up with every person they...
I told you about the time my laptop spontaneously rebooted while I was co-hosting a product launch webinar? Of about the time we registered hundreds of people for the wrong start time for a webinar? Or when we realized at 2 minutes to start time that our slide deck...
Okay guys… I have a confession to make. I am having a BLAST finding authors/publishers and getting them to “fess-up” on the mistakes they have made. This month’s edition of DO THIS NOT THAT is no exception. Jennifer Reich of Momosa Publishing was gracious enough to...
One of the constants in the internet marketing world is the awarding of “bonuses” with almost any kind of product, including books. In its most basic form, a bonus could be considered anything extra that has value. By “extra” we mean that a...