Author newsletters and great marketing strategies go hand in hand. Newsletters provide an opportunity for authors to: Connect with their readers Share updates on their lives, new books, etc. Inform them about upcoming sales Build an email list Share book...
By Eva Lesko Natiello In today’s article, written by Eva Lesko Natiello (@EvaNatiello), indie authors are reminded of the importance of the decisions we make publishing our books. Enjoy, and be sure to comment below if you can think of other “staff”...
If there ever was a giant sucking sound in publishing/marketing related costs, PR and publicity gets the most votes. Mega thousands of dollars can be kissed off within a few months—sometimes with minimal or nil results. Most, and certainly authors, would assume that...
I’ll never forget the divorce court scene in the Tina Turner movie, What’s Love Got to Do with It, when Tina battles for her name. She didn’t care about the houses or the wealth she’d accumulated with Ike Turner. All she wanted was the right to retain and continue to...
This article is a continuation of the series that started with Basics of Book Marketing for the Beginning Self-Publisher, Part 1 and Part 2. This series is derived from an article written for CreateSpace’s new resource, Marketing Central. In this third and final...
