by Joel Friedlander | Dec 22, 2014 | Self-Publishing
Some years ago, on a trip to Melbourne, Australia, I visited a book publisher with a friend who was in the book publishing business there. There was the usual layout of offices and a production area, where the familiar tools for book layout and design were apparent....
by Jason Kong | Nov 26, 2014 | Marketing, Self-Publishing
By Jason Kong Strictly speaking, building an email list is optional. Except if you’re a self-publishing fiction author, it really isn’t. Whether you’re looking to get more readers, garner more support, or generate more sales, email marketing will...
by Jason Kong | Oct 22, 2014 | Marketing, Self-Publishing
By Jason Kong Just about anyone can become a self-published author. Of course, that doesn’t mean everyone will become a well-read author. A book needs to be paired with the right audience. Good marketing matters more than ever. These days, connecting the proper...
by Jason Kong | Sep 17, 2014 | Marketing, Self-Publishing
By Jason Kong Before your books can be read, they have to be found. You’re probably familiar with these common tactics: Tweaking your book’s keywords to be more search-engine friendly. Posting to your blog daily, even when no one seems to be reading....
by Jason Kong | Aug 13, 2014 | Marketing, Self-Publishing
By Jason Kong No matter what genre you write in, many others are writing there too. That leads to a competitive environment, because everyone is fighting for attention and sales. Marketing will always be a challenge when you have a lot of players operating on the same...