by Jason Kong | Mar 11, 2015 | Marketing
By Jason Kong If you’re like many fiction authors, promoting your work does not top your list of favorite activities. Various marketing tasks may seem foreign and difficult. Perhaps you feel hamstrung by a lack of knowledge or confidence. And to top it off,...
by Jason Kong | Feb 4, 2015 | Marketing
By Jason Kong There’s a misconception among some authors that marketing is mostly about building awareness. That if your fiction manages to stand out from the crowd, then you can finally rest easy because you’ll be rewarded with what you deserve....
by Joel Friedlander | Jan 4, 2015 | E-Books & Readers, Editorial, Marketing, Self-Publishing, Social Media
As a new year commences and the team here at The Book Designer finish our holiday break, I thought this would be a great opportunity to offer a look back on the most popular posts written by our contributing writers during the past year. Frances Caballo Facebook Ads:...
by Jason Kong | Dec 31, 2014 | Marketing
By Jason Kong Want to get a jump on book promotion for 2015? Start thinking about partnering with your fellow authors. Working together is timeless strategy. Regardless of how the publishing landscape changes and how online tools evolve, there will always be...
by Joel Friedlander | Dec 22, 2014 | Self-Publishing
Some years ago, on a trip to Melbourne, Australia, I visited a book publisher with a friend who was in the book publishing business there. There was the usual layout of offices and a production area, where the familiar tools for book layout and design were apparent....
