I thought I knew all the tricks about how to generate news coverage on a shoestring budget until someone told me about the best free media contacts tool.
Local radio station airing a half-hour interview with you? Getting a two-page spread in a national magazine? The challenge is to turn one media publicity “hit” into multiple hits. Recycling publicity is like rolling a snowball downhill and watching it get bigger and bigger.
A reporter from your local newspaper heard about your new book and wants to meet you for lunch. You accept the invitation and have only three days to prepare. What do you do?
Don’t forget about freelancers, one of the most valuable types of writers, when looking for journalists and reviewers to write about your book.
An important part of your book promotional plan to help you get in front of as many potential readers as possible, is publicity.
Sex sells books and ranks right up there as one of the very best publicity hooks, even if you haven’t written erotica or a romance novel.omance novel.
It’s OK to imagine a review of your book in the New York Times, but not when you’re starting to promote your book or if you’re new to book publicity.
A very interesting interview with Dana Kaye, owner of Kaye Publicity, that will be useful to a lot of authors. Dana has been helping other authors sell their books for a long time.