What’s the one question authors ask me most frequently? “How long do I have to market my book?” I never deviate from this answer: “Only for as long as you want to sell it.” Every author hates hearing that. By the time most get around to asking it, usually a few weeks...
By Sandra Beckwith If you’re like many authors, you’ve seen a “roundup” article that made you think, “My book should have been included in that.” A roundup article shares the best, worst, most, least, newest, top, funniest, etc. products related to a specific category...
By Sandra Beckwith When Champion Products sponsored the Women’s Basketball Coaches Association’s Player of the Year Awards for the NCAA’s five college divisions in the U.S., I was responsible for publicizing the award nominees in their hometown media. To get the most...
You don’t need a book publicist if you’re ready to learn the tricks on how to promote your book, and you’ll work tirelessly to promote it. The truth is, most authors won’t. They either don’t have the time, or would rather spend the time they do have writing...
By Joan Stewart After working as a top publicity expert for almost two decades, I thought I knew all the tricks about how to generate news coverage on a shoestring budget until a few years ago. That’s when Michelle Tennant Nicholson of Wasabi Publicity, a boutique PR...
