Book marketing isn’t about “blowing your own horn.” It’s about sharing information about your book. Making this mental shift is essential.
Book Promotion: Do This, Not That – August 2019
Are you trying to build a “fan base?” Well stop. Seriously. There is a better way. Spend time every day connecting and interacting with readers.
13 Ways to Use a Book Award for Marketing
When you win a book award, don’t just pose for a grip and grin at the awards banquet. Make sure your audience hears the good news, too.
Snag Book Publicity with a Roundup Article
You’ve seen a “roundup” article that made you think, “My book should have been included in that.” Here’s what you need to know to make that happen.
The Author-in-the-Headlights Syndrome
Author in the Headlights Syndrome is common when you realize you will be doing the majority (or all) of the book marketing for your book.
How Can I Promote My Book For Free?
Every author wants to know how to get the word out about his or her book. The most effective marketing that an author can do doesn’t involve paying money.
Book Promotion: Do This, Not That – May 2019
Authors attempting to get their books into bookstores and onto the shelves of retailers often give up as soon as they receive their first “no thank you.”
3 Book Marketing Myths to Avoid
Accepting book marketing myths as fact can hurt your writing career, so let’s set the record straight on three of the most common.
Book Promotion: Do This, Not That – February 2019
To find your market and connect with your readers, outline who you are writing for, writing to, and how to use that to promote, and market your books.
3 Author Success Essentials
New authors often focus on the mechanics of publishing, plain and simple, but getting the book into the system is only one step toward author success.
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