It can take years to find, educate, and stimulate readers to buy your books or other products and services
Does Anyone Care About Your Book?
One key to marketing to people who want to buy your book is understanding the 5 kinds of traffic
The Writing-Marketing Balance
Finding the writing-marketing balance becomes an enormous challenge when marketing a published novel while writing a second novel.
Book Promotion: Do This, Not That – September 2018
“I wrote this book so I could make a living as a writer.” “My goal is to quit my day job.” “I plan on retiring on my book income.” Sound familiar?
Meet the Super Fan … the Secret Sauce Authors Want
I live in Colorado, a mecca for sports fans. Fans matter … and as an author, you want them to starting sprouting. So how do you create Super Fans?
What’s Going On With CreateSpace and KDP Print? [Updated]
Are you curious about all of the changes going on at CreateSpace and seeing new offerings being announced at Kindle Direct Publishing? I have been, too.
Authors: Invest in Swag to Sell or Give Away
When it comes to marketing material, many authors get flyers printed, a lot also get bookmarks, but few authors will invest in swag to give away or sell to fans at book fairs and conferences, and that is a shame.
How to Become an Author Expert and Strut Your Stuff
One of the best ways to convince readers that they should spend their time and money with you versus the millions of other authors is to become an expert in one or more topics that tie into your book, and then promote that expertise everywhere.
Book Promotion: Do This, Not That – May 2018
Before pitching your books to agents and the media for foreign rights, media attention, or for publishing deals, you need to become very well-versed in the industry and genre that you are working in.
The Glory of Postcards
95% of my books sales came from speaking. How did I get speaking gigs? In part, from sending out old-fashioned snail mail postcards that were all about my books.
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