Book marketing isn’t about “blowing your own horn.” It’s about sharing information about your book. Making this mental shift is essential.
Are you trying to build a “fan base?” Well stop. Seriously. There is a better way. Spend time every day connecting and interacting with readers.
When you win a book award, don’t just pose for a grip and grin at the awards banquet. Make sure your audience hears the good news, too.
You’ve seen a “roundup” article that made you think, “My book should have been included in that.” Here’s what you need to know to make that happen.
Author in the Headlights Syndrome is common when you realize you will be doing the majority (or all) of the book marketing for your book.
Every author wants to know how to get the word out about his or her book. The most effective marketing that an author can do doesn’t involve paying money.
Authors attempting to get their books into bookstores and onto the shelves of retailers often give up as soon as they receive their first “no thank you.”
Accepting book marketing myths as fact can hurt your writing career, so let’s set the record straight on three of the most common.
To find your market and connect with your readers, outline who you are writing for, writing to, and how to use that to promote, and market your books.
New authors often focus on the mechanics of publishing, plain and simple, but getting the book into the system is only one step toward author success.