Your “signature” is everywhere–in profiles, blogs, articles, your sent emails, you name it. What it says, conveys a lot.
Help Wanted: Writer/Editorial Assistant
I’m working with Sharon Goldinger on a new marketing product for authors, and we can use some help. Can you write clear informational copy? Work cooperatively on a project? Have time to put in over the next couple of months to see this to completion? You’ll be paid on an hourly basis and I bet […]
Seth Godin’s Marketing in 5 Steps (for Authors)
Understanding Seth Godin’s Five Steps of Marketing can help authors position themselves for success.
Why Authors Need a “Canned” Introduction
When giving a presentation, your introduction is the “set up” to you and your message. Wouldn’t you like it to be perfect?
5 Questions on the Book Production and Marketing Matrix
It can be a challenge to explain to new authors that they need to consider their marketing plans before making arrangements for book design and production. They want to know why they can’t just publish the book they want to publish and worry about the rest of it later? After all, many new authors have […]
Have You Pre-Sold Your Book?
It can take years to find, educate, and stimulate readers to buy your books or other products and services
Does Anyone Care About Your Book?
One key to marketing to people who want to buy your book is understanding the 5 kinds of traffic
The Writing-Marketing Balance
Finding the writing-marketing balance becomes an enormous challenge when marketing a published novel while writing a second novel.
Book Promotion: Do This, Not That – September 2018
“I wrote this book so I could make a living as a writer.” “My goal is to quit my day job.” “I plan on retiring on my book income.” Sound familiar?
Meet the Super Fan … the Secret Sauce Authors Want
I live in Colorado, a mecca for sports fans. Fans matter … and as an author, you want them to starting sprouting. So how do you create Super Fans?
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