When it comes to marketing material, many authors get flyers printed, a lot also get bookmarks, but few authors will invest in swag to give away or sell to fans at book fairs and conferences, and that is a shame.
How to Become an Author Expert and Strut Your Stuff
One of the best ways to convince readers that they should spend their time and money with you versus the millions of other authors is to become an expert in one or more topics that tie into your book, and then promote that expertise everywhere.
Book Promotion: Do This, Not That – May 2018
Before pitching your books to agents and the media for foreign rights, media attention, or for publishing deals, you need to become very well-versed in the industry and genre that you are working in.
The Glory of Postcards
95% of my books sales came from speaking. How did I get speaking gigs? In part, from sending out old-fashioned snail mail postcards that were all about my books.
9 Ways a Crappy Book Cover Can Sabotage a Marketing Campaign
Before you try to woo the media with a sizzling pitch, or attract potential readers with compelling free content, you must be ready to dazzle them with an eye-popping cover.
Book Promotion: Do This, Not That – April 2018
A slightly different focus for DO THIS NOT THAT this month. Things are changing fast at Amazon. Don’t make business or publishing decisions about Amazon based on old information.
15 Reasons Why Your Book Isn’t Selling
We’ve all been there: a book we were excited about, one that we worked on earnestly. But when it hit the market, all that came back was a big yawn. No author wants to be in that situation, most of all a self-published author. We gamble our own time, money, and commitment to our books, […]
9 Types of Pitches to Use When Promoting Your Book
The long process of writing and publishing your book feels like you’ve crossed the finish line after running a marathon. But unlike a road race, you’re not done. The success of your book depends on approaching people, companies and groups and asking for their help to publicize, promote and sell it.
Is There a Writing Mulligan in Your Midst?
When you feel drained of words, and what you are now beginning to think of as the “dreaded blog” is due the next day, how about giving yourself a second chance … a Writing Mulligan?
Submit Your Book to Holiday Gift Guides
Fiction or nonfiction, your book will make a welcome gift. But how can people buy it for loved ones if they don’t know it exists? They read about it in a holiday gift guide.
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