To find your market and connect with your readers, outline who you are writing for, writing to, and how to use that to promote, and market your books.
New authors often focus on the mechanics of publishing, plain and simple, but getting the book into the system is only one step toward author success.
Authors often don’t want to hear what works to sell books. If you want books sales, doing repeatedly what doesn’t work is book marketing insanity.
There are many strategies and tools an author can use when launching a book, but one of the most powerful resources to leverage is a Street Team.
Barnes and Noble recently announced that they are now offering a self-service advertising program. The program is now in Beta.
The median income for American authors is down. So how can authors create more revenue streams associated with their books or areas of expertise?
Your “signature” is everywhere–in profiles, blogs, articles, your sent emails, you name it. What it says, conveys a lot.
I’m working with Sharon Goldinger on a new marketing product for authors, and we can use some help. Can you write clear informational copy? Work cooperatively on a project? Have time to put in over the next couple of months to see this to completion? You’ll be paid on an hourly basis and I bet […]
Understanding Seth Godin’s Five Steps of Marketing can help authors position themselves for success.
When giving a presentation, your introduction is the “set up” to you and your message. Wouldn’t you like it to be perfect?