Blog

Scheduled for a TV Appearance … and then the Dreaded Unexpected Happens

by Judith Briles | Mar 16, 2016 | Marketing

There are no guarantees in PR and publicity. Authors scheduled to do a TV program may be bumped when crises or tragedy hits. Here’s how to handle the dreaded unexpected.

11 Reasons Indie Authors Need Social Media (And How to Get It Right!)

by Frances Caballo | Mar 14, 2016 | Social Media

Indie authors need to use social media as part of their online marketing strategy to further their publishing careers. Here’s how to get it right.

This Week in the Blogs, March 5 – 11, 2016

by Joel Friedlander | Mar 13, 2016 | Self-Publishing, Social Media

Blogs for Self-Publishers, March 5 – 11, 2016 including Penny Sansevieri, Cindy Marsch, Ali Luke, Nina Amir and Diana Urban

9 Steps to Getting Your Self-Published Books into Libraries

by Joel Friedlander | Mar 9, 2016 | Marketing, Self-Publishing

Getting your books into libraries takes a great deal of time and effort. It does not just “happen.” Here are the main steps self-published authors need to take to be taken seriously by librarians.

Author Blogging: Your Blog’s Comment Policy

by Joel Friedlander | Mar 7, 2016 | Author Blogging 101

To me, blog comments are what make a blog come alive. Years ago I went religiously to meetings of my local publishing group (BAIPA.org). Arriving early, I would sit and record all the questions that were being asked in the hourlong question and answer section that...

This Week in the Blogs, February 27 – March 4, 2016

by Joel Friedlander | Mar 6, 2016 | Self-Publishing, Social Media

Blogs for Self-Publishers, February 27 – March 4, 2016 including Dan Wagstaff, Shari Stauch, David Wogahn, Lynne Cantwell and Barb Drozdowich

Why a PDF Isn’t an Ebook

by David Kudler | Mar 2, 2016 | E-Books & Readers

An ebook is an ePub file — a website in a box. PDFs are not ebooks. Here’s two reasons why.

Book Design: The Architecture of the Book Page

by Joel Friedlander | Feb 29, 2016 | Book Design

Book pages, especially early in the design and construction of your book, are architectural in that they contain basic structural elements that need to be built on strong foundations, allow for ornamentation where appropriate, and pay attention to the execution of the...