Blog
Understanding the Importance of Back Matter in Books
When diving into the world of books, we often focus on the captivating narratives and insightful information found within their pages. Yet, there's a hidden gem that often goes unnoticed but is equally crucial to the reader's experience: the back matter. This...
Sidebar Design: Creating Standout Nonfiction Books (+ 8 Best Practices)
Many readers, myself included, like to annotate books as they read, and they usually do this in the book’s margins. Some nonfiction authors, however, use sidebars to make their own annotations; they provide additional context, anecdotes, or graphics to enhance the...
Transforming Readers into Patrons: The Ultimate Guide to Crowdfunding Books
Crowdfunding Success Can Be Yours by Judith Briles explains how to use crowdfunding as an alternative way to bring in money for your book project.
Types of Book Covers: 10 Captivating Design Styles to Inspire
In the world of books, the cover is the first thing people see. It hints at the book's story, characters, and themes. Successful jacket designs also manage to grab people's attention and be remembered. Different styles of book covers are popular at different...
To Kill a Mockingbird Book Covers: Inspiration from a Beloved Best Seller
I still remember the first To Kill a Mockingbird book cover I saw. It was in eighth-grade English class and it was the mass-market paperback edition with the lavender border on the cover. As a 13-year-old kid I don’t think I entirely appreciated or even understood the...
BookTok Book Marketing: 8 Effective Strategies for Authors on TikTok
If you’re a book lover who uses TikTok, you might’ve heard about BookTok, a sprawling online community of published authors, aspiring writers, and avid readers across all genres. On TikTok, readers use the hashtag, #BookTok to discuss their favorite authors and book...
How Did the 2023 Pantone Color of the Year Show Up in Book Design? 20 Inspiring Examples
When the Pantone Color Insititute set out to merge culture and color in 1999, who knew the explosive impact that creating the Pantone Color of the Year would have across all industries, including book publishing? Wherever you sit on the creativity spectrum, it’s hard...
Balancing Writing and Marketing: A 4-Phase Approach for Authors
Finding the writing-marketing balance becomes an enormous challenge when marketing a published novel while writing a second novel.
Leveraging Storytelling in Marketing: A Guide for Fiction Authors
What the Art of Storytelling Can Teach Us about Marketing by Jason Kong offers five reasons why being a fiction writer can make you a better marketer.
Crafting a Relationship Marketing Roadmap for Novelists
If you’ve never marketed a novel before but want to, or if it’s been a long time since you have, you may hit some roadblocks as you get ready.
