by Joel Friedlander | Sep 8, 2011 | The Joel Friedlander Archives
I read an interesting article today by novelist and blogger Cory Doctorow in the Perspectives series at Locus Magazine online, a hangout for science fiction and fantasy fans. Here’s an excerpt: I firmly believe that there are writers out there today who have...
by Joel Friedlander | Mar 23, 2011 | Marketing, Self-Publishing
I’ve been getting them in my email inbox for weeks. As a book designer, you can’t ignore them. The notices from Borders of store closing sales: Store Closing Sale! This Location Only! Huge Savings! Of course, we kept hoping the store in San Rafael...
by Joel Friedlander | Oct 6, 2009 | Book Construction Blueprint, Book Design, Cover Design, Editorial, Self Publishing Basics
When you become a self-publisher you have to learn to think like a bookseller. That makes sense, doesn’t it? After all, you are now responsible for the sales life of your book, and the most important single thing that you need to know is how to sell your book to...
