22 Ways a Blog Can Sell Books

by Joel Friedlander on August 3, 2015 · 9 comments

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I’ve been thinking a lot recently about the role a blog plays in the evolution of nonfiction authors. That’s one of the reasons I’ve been writing about entrepreneurship for authors, balancing risk and opportunity when it comes to investing in online training, and making the leap from blogging to authorship.

All these subjects have one thing in common: how authors can learn to get big results blogging, big enough to drive book sales and other ways to make money from your content.

Now I’ll admit that I started this blog late in 2009 as an extension of my book design and consulting business, so I always wanted to get those kinds of results. In other words, I wasn’t blogging as purely an artistic enterprise.

Maybe you’re the same, or maybe your blog is simply a way for you to let off steam, network with friends, or report on your personal activities. And that’s all fine.

But for nonfiction authors, there’s no disputing this fact:

Blogging is far and away the best marketing vehicle ever invented for nonfiction authors.

Why? Let’s count some of the things a blog can help you do:

  1. Establish and promote your author brand
  2. Build a foundations as an authority in your field
  3. Use your content to attract a targeted community
  4. Get direct market feedback from readers
  5. Refine your ability to write keyword-optimized copy
  6. Run surveys and polls to gauge your reader’s needs
  7. Create a way to grow your email list from your visitors
  8. Use a structured approach to create books from your blog
  9. Provide a mechanism for media who want to contact you
  10. Engage your readers in a dialogue through comments
  11. Forge a network with your blogging peers
  12. [click to keep reading…]

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