“Life’s more fun when you live in the moment.” — Snapchat slogan
Social media aficionados like to jump on the newest, shiniest objects on the internet and today there are few sites attracting more buzz than Snapchat.
The Verge reported in April 2016 that Snapchat has 100 million daily users who spend on average 25 to 30 minutes using the app. An estimated 60% of them use the app to create images and videos. Major brands that market to young adults and millennials are using this app to promote their wares. Buzzfeed, MTV, and Tastemade offer stories on Snapchat—and so do CNN and The Wall Street Journal.
If you’re wondering what Snapchat is, let me begin again. Quite simply it’s an image and video messaging application. It’s similar to WhatsApp, another messaging app, except that Snapchat’s messages are temporary in nature, and it supports two-way video messaging, similar to Skype but not as stodgy.
To learn more about the history of Snapchat and how to use it, there’s another good post and it’s by Gary Vaynerchuk on Medium.
Snapchat is not for every writer, but if you’re an author of teen, young adult, or new adult fiction, then you’ll want to consider it. There also seem to be a lot of romance writers on Snapchat.
Consider these statistics from the Business Insider:
- The majority of its users are female and between of 13 and 25.
- Two-fifths of 18-year-olds in the U.S. use it several times a day to check in with friends and some family members.
Marketing Dive offers an expanded view:
- Last year, Snapchat grew its 18-24 base by 56%, while its 25-34 year old users increased 103%.
- Older snappers are joining the site as well. According to comScore, the over-35 user base grew 84% last year.
- According to Snapchat, 12% of its almost 50 million daily users in the U.S. are between 35 and 54.
In 2015, Business Insider reported that according to a Comscore analysis, there are more millennials on Snapchat than any other social media platform. The vast majority of the millennial users are between 18 and 25 years of age.
Signing Up for Snapchat
If Snapchat intrigues you, go to your mobile phone and download the app to get started. You’ll need a username and password. Some bloggers recommend using a fun name. If you’re a teen, sure, pick a hilarious name your friends will like. But if you’re an author, use the name that appears on your book covers.
Once you sign up, you’ll need to confirm your email. Soon you’ll receive a series of fun, informative images and Team Snapchat will send you a video of instructions on how to use the app.
To add your profile image, tap on the ghost. You can stay in one position or move your head around to create a GIF avatar.
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