by Joel Friedlander | Feb 5, 2014 | Marketing, Self-Publishing
by Greg Strandberg (@gpstberg) A blog tour as many of you know, is a marketing strategy frequently used by self-published authors when launching new books. Although they can be quite effective as a promotional tool, it can be very time consuming for authors to reach...
by Joel Friedlander | Mar 27, 2012 | Marketing, Self-Publishing
by Jo Ann Kairys (@jkairys) Learning how to get a self-published book into bookstores might seem difficult, but it’s achievable with the right approach. As a newly published independent author, I certainly had a lot to learn about marketing my book. Getting into...
by Joel Friedlander | Mar 23, 2012 | Marketing, Self-Publishing
The growth of online book sales, web 2.0 technology and social media have given indie authors unparalleled opportunities to promote their books. One of the best innovations in online book marketing is the blog tour, or virtual book tour. In its briefest form, a blog...
by Joel Friedlander | Oct 24, 2011 | Marketing, Self-Publishing, Social Media
Okay, you’ve finished your book, filled out all your book metadata, and gone through the publishing process. Soon, your book will become available for sale online. For many authors, this is a critical time in the lives of their books. Why? When your book is new,...
by Joel Friedlander | Apr 21, 2011 | Interviews, Marketing
Today I’m very excited to have my very first video interview for you with Australian author and publisher Sally Collings. Readers may remember the article she wrote here in June of last year to talk about developments in indie publishing in Australia, and about...