by Joel Friedlander | Oct 9, 2010 | Marketing, Writing
The year would was 1992. We’re standing at the ABA (Now Book Expo America) in Anaheim, California. The Convention Center is directly across the street from the main entrance to Disneyland. All the streets are super wide to accommodate the endless rivers of...
by Joel Friedlander | Sep 21, 2009 | Book Design, Marketing, Self-Publishing
A lot of the trepidation authors feel when thinking about self-publishing their book seems to come from the retail bookselling community. Trying to pitch your book—from your one-book publishing company—to a chain bookstore buyer is an exercise in futility....