X, formerly known as Twitter, can be a powerful platform for authors looking to market themselves and their books effectively. Whether you’ve been on Twitter/X since the early days or are new to the platform, there are opportunities still to be had there. And the...
By Sandra Beckwith I’m one of those people who likes to watch TV to unwind, but just can’t sit there and watch TV. Know what I mean? I don’t really like that about myself, but I’ve not only accepted it, I’ve learned to take advantage of it. I try to do something...
By Frances Caballo What can you do with social media? Clint Watts, a cyber-security expert and author of Messing with the Enemy, used Twitter for his counter terrorism work with the Federal Bureau of Investigation. On Twitter, he met communities of people he could...
By Frances Caballo Twitter tends to confound a lot of writers. I get it. When I first jumped on social media about nine years ago, I asked a friend, “Did you really join Twitter?” She responded that of course she did and that I had to as well. So I begrudgingly opened...
By Frances Caballo Embedding your social media posts on your blog or elsewhere on your website can benefit your website in several ways. You can demonstrate your social proof to your blog visitors. In other words, they can see your number of shares, retweets, and...