by Joel Friedlander | Apr 12, 2010 | Marketing, Self-Publishing
Saturday was the monthly meeting of the Bay Area Independent Publishers Association (BAIPA). It’s been a year that I’ve been going to the meetings, and I look forward to them. We had the usual hour of Q & A from those who chose to show up at 9:00...
by Joel Friedlander | Dec 23, 2009 | Book Construction Blueprint, Book Production
Digital printing has given rise to the print-on-demand distribution model that’s become so popular with self-publishers. Lightning Source, Inc. (LSI) is the principle provider of print-on-demand distribution, and the one I personally work with, and often...
by Joel Friedlander | Dec 12, 2009 | Marketing, Self-Publishing, Social Media
At today’s meeting of the Bay Area Independent Publishers Association (BAIPA), President Pete Masterson as usual presided over the first hour’s Q&A session. I always find these interesting. Each month there’s a lot of people who are new to BAIPA...
by Joel Friedlander | Dec 3, 2009 | Book Printing, Book Production, Self Publishing Basics
We’ve all heard about it, we talk about it, we call it by the wrong name, but do you really know how print-on-demand book distribution works? You will by the end of this article. I’ve written in an earlier post about the confusion over the terminology...
by Joel Friedlander | Nov 17, 2009 | Book Production, Self Publishing Basics
In these posts I’m reviewing the steps that I take to create a PDF file for digital print-on-demand printing at Lightning Source (LSI) from Adobe InDesign CS4. File creation using this process must be performed at least twice for each book submitted to LSI; once...