by Jason Matthews | Jul 30, 2014 | Self-Publishing
By Jason Matthews In 2012, Forrester Research reported that more people use Amazon’s search engine than Google’s when searching for products to buy. That wasn’t a surprise. Google’s search engine was designed to provide information and sell advertising while Amazon’s...
by Joel Friedlander | Jan 27, 2014 | Marketing, Self-Publishing
by Ben Murray Last week I introduced my subscribers to a new product that can help authors market their print books and ebooks on Amazon—AKBooster, Amazon-specific market research software by Abhi Dwivedi & Ben Murray. Because the developers come from the...
by Joel Friedlander | Oct 2, 2013 | Editorial, Marketing, Self-Publishing
I don’t know about you, but I’ve been astonished at how the idea of metadata has broken into popular culture. This is entirely due to the revelations about the U.S. National Security Administration’s widespread electronic surveillance programs. For...
by Joel Friedlander | Jun 22, 2012 | Author Blogging 101, Marketing, Self-Publishing, Social Media
Ed: Keywords are one of the Building Blocks of SEO for your author blog. Okay, so you decided to publish your own book (congratulations!) and, following all the advice for indie authors out there, you’ve decided you need a website or an author blog. Everyone...
by Joel Friedlander | Sep 6, 2011 | E-Books & Readers
I was asked by Letizia Sechi (@letiziasechi) of 40kbooks.com, an epublisher that specializes in short works, to contribute to their interview series with publishing insiders. This is quite good fun. There are 5 keywords, and you are free to write whatever you want in...
