By Joan Stewart After working as a top publicity expert for almost two decades, I thought I knew all the tricks about how to generate news coverage on a shoestring budget until a few years ago. That’s when Michelle Tennant Nicholson of Wasabi Publicity, a boutique PR...
If you’re an author in today’s cut-throat competitive marketplace, you need every advantage to convince readers that they should spend their time and money with you versus the millions of other authors. One of the best ways to do that is by becoming an expert in one...
By Joan Stewart Whether you write fiction or nonfiction, your book will make a welcome gift. But how can people buy it for friends and loved ones if they don’t know it exists? They read about it in a holiday gift guide. Gift guides are published by: newspapers...
When looking for journalists and reviewers to write about your book, don’t forget about one of the most valuable types of writers that are all too easy to overlook: freelancers. Unlike a full-time journalist who is employed by a publication, a freelancer is an...
In the first six months of 2017, traffic on the blog has been robust with 637,811 visitors, serving over 1 million page views. As we continue to offer high-quality content from experts and passionate newcomers to the field of indie publishing, our goal remains the...
