You can create the most strategic and thorough book marketing and publicity plan in the world. But unless you do pitch follow-ups with all the people who you want to help you, you can kiss success goodbye. Savvy authors commit to following up with every person they...
I don’t gamble. But if I did, I’d bet you 20 bucks that most authors reading this wouldn’t be willing to do what a gutsy, energetic indie author did this month. She piggybacked onto another author’s special holiday and promoted it like crazy, as if it were her own....
Since we added a staff of experts as Contributing Writers, they have individually and collectively added a huge amount of great, usable, and informative content to the blog. And readers seem to love it. Now I’ve got another treat in store for you. My friend and...
By Joan Stewart Fifteen precious seconds. It isn’t much time. But it’s all you get if you want to convince a bookstore to buy your book, prove to a journalist that you’re worth interviewing, or persuade John Grisham to write a blurb for the cover of...
I see a LOT of articles that outline the biggest mistakes that an author can make. I love these articles because they help other authors and industry folks learn from the mistakes others have made in the past. I find that the path I walk as an independent small press...
