Local radio station airing a half-hour interview with you? Getting a two-page spread in a national magazine? The challenge is to turn one media publicity “hit” into multiple hits. Recycling publicity is like rolling a snowball downhill and watching it get bigger and bigger.
A reporter from your local newspaper heard about your new book and wants to meet you for lunch. You accept the invitation and have only three days to prepare. What do you do?
One of the best ways to convince readers that they should spend their time and money with you versus the millions of other authors is to become an expert in one or more topics that tie into your book, and then promote that expertise everywhere.
Before you try to woo the media with a sizzling pitch, or attract potential readers with compelling free content, you must be ready to dazzle them with an eye-popping cover.
The long process of writing and publishing your book feels like you’ve crossed the finish line after running a marathon. But unlike a road race, you’re not done. The success of your book depends on approaching people, companies and groups and asking for their help to publicize, promote and sell it.
Fiction or nonfiction, your book will make a welcome gift. But how can people buy it for loved ones if they don’t know it exists? They read about it in a holiday gift guide.
Don’t forget about freelancers, one of the most valuable types of writers, when looking for journalists and reviewers to write about your book.
I’ll bet you’re making at least three of the Top 10 mistakes I see often at author websites. Fortunately, most of these mistakes have a quick, easy fix.
Every time I see an author resource box that makes me smile, I grab a screenshot for safekeeping. These examples will spark your creativity.
Each new season is a springboard for book marketing. Tie a title to winter, spring, summer or fall, and publicity is practically yours for the asking.