By Frances Caballo On March 1st, Pew Research Center released its newest report on social media use. As everyone would expect, YouTube and Facebook lead the pack, capturing a good portion of Internet users. But not far behind, with an estimated 800 million users as of...
By Judith Briles Have you ever had a day, a week, or even a month when you feel drained of words … and what you are now beginning to think of as the “dreaded blog” is due the next day? There’s not one of you … including me … that hasn’t had one of those moments. A...
By Frances Caballo Embedding your social media posts on your blog or elsewhere on your website can benefit your website in several ways. You can demonstrate your social proof to your blog visitors. In other words, they can see your number of shares, retweets, and...
According to a report by Digital Marketing Research, as of March 2016, Instagram had 400 million monthly active users and captured the attention of 20% of all Internet users. Part of its growth might be due to the mother of all social media networks, Facebook. After...
Do authors need to pay attention to the coolest new social media networks on the block? Or should you wait to see whether they take off or fade away without so much as an hasta luego as so many applications do? Well, that depends. How much time do you have? How...
