By Sandra Beckwith In recent conversations with authors, I’ve noticed that several use the terms “book endorsement” and “book review” interchangeably. That’s not a good idea. In the book publishing business, they have different meanings and purposes. Using them...
By Sandra Beckwith Imagine you’ve searched on Amazon for a nonfiction book on how to raise backyard chickens. Of the many search results generated by the infamous Amazon algorithms, two possibilities catch your eye. You click through on each. The descriptions are...
