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Open, Click, Buy – How to Sell Anything via Your Newsletter

Open, Click, Buy – How to Sell Anything via Your Newsletter

by Nate Hoffelder | Oct 5, 2020 | Marketing, Contributing Writers

By Nate Hoffelder Everyone tells you that newsletters are a great way to sell stuff. In the marketing industry, it’s called direct marketing, and it has many advocates because this really is an effective way to sell just about anything. But how exactly do you do that?...
Why You Need a Template for Your Newsletter (and What to Put in It)

Why You Need a Template for Your Newsletter (and What to Put in It)

by Nate Hoffelder | Jul 13, 2020 | Marketing, Contributing Writers

By Nate Hoffelder Newsletters are widely regarded as one of the best marketing tools because your subscribers are inviting you into their inbox. While that is great, it can take time for your newsletters to convert a subscriber into a customer or client, so you will...
Clean Up Your Newsletter’s Subscriber List

Clean Up Your Newsletter’s Subscriber List

by Nate Hoffelder | Dec 5, 2019 | Marketing, Contributing Writers

By Nate Hoffelder Welcome to the latest installment in a blog post series on newsletters. In previous blog posts we have discussed: why you should have one how to get people to sign up what to say in your welcome emails how to avoid causing people to unsubscribe what...
How to Optimize Your Website for Newsletter Sign-Ups

How to Optimize Your Website for Newsletter Sign-Ups

by Nate Hoffelder | Oct 31, 2019 | Marketing, Contributing Writers

By Nate Hoffelder Did you ever wonder why a lot of author sites have a newsletter sign-up form at the top of the home page? Were you ever curious as to why some sites like Mark Dawson have only the sign-up form on the home page, and nothing else, or why The Book...
10 Reasons Readers Unsubscribe From Newsletters

10 Reasons Readers Unsubscribe From Newsletters

by Nate Hoffelder | Sep 26, 2019 | Marketing, Contributing Writers

By Nate Hoffelder If there’s one problem that everyone with a newsletter shares, it’s not knowing why readers unsubscribe. While it is normal to lose a few subscribers every time you send a newsletter, I have been told (and can confirm from personal...
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