By Nate Hoffelder Everyone tells you that newsletters are a great way to sell stuff. In the marketing industry, it’s called direct marketing, and it has many advocates because this really is an effective way to sell just about anything. But how exactly do you do that?...
By Nate Hoffelder Newsletters are widely regarded as one of the best marketing tools because your subscribers are inviting you into their inbox. While that is great, it can take time for your newsletters to convert a subscriber into a customer or client, so you will...
By Nate Hoffelder Welcome to the latest installment in a blog post series on newsletters. In previous blog posts we have discussed: why you should have one how to get people to sign up what to say in your welcome emails how to avoid causing people to unsubscribe what...
By Nate Hoffelder Did you ever wonder why a lot of author sites have a newsletter sign-up form at the top of the home page? Were you ever curious as to why some sites like Mark Dawson have only the sign-up form on the home page, and nothing else, or why The Book...
By Nate Hoffelder If there’s one problem that everyone with a newsletter shares, it’s not knowing why readers unsubscribe. While it is normal to lose a few subscribers every time you send a newsletter, I have been told (and can confirm from personal...
