Guy Kawasaki has been a constant presence at publishing events since launching APE: Author, Publisher, Entrpreneur (featured here along with my interview with Kawasaki: APE-ing Your Book with Guy Kawasaki [Audio]). After the interview, I forwarded to Guy and his co-author, Shawn Welch, a bunch of suggestions. Guy had solicited feedback on the book all […]
Book Design, Internet Marketing and the Nature of Human Consciousness
Book Design, Internet Marketing and the Nature of Human Consciousness explores the idea that the way our brain and psychology work tells us how to relate to readers and customers
Basics of Book Marketing for the Beginning Self-Publisher, Part 3
Basics of Book Marketing for the Beginning Self-Publisher, Part 3 including measuring results and long-term book marketing
Basics of Book Marketing for the Beginning Self-Publisher, Part 2
Basics of Book Marketing for the Beginning Self-Publisher, Part 2 Marketing as communication, creating a marketing plan, and setting marketing goals
Basics of Book Marketing for the Beginning Self-Publisher, Part 1
Basics of Book Marketing for the Beginning Self-Publisher, Part 1 Why books sell, the different approaches authors take to book marketing and more
9 Ways for Self-Publishers to Get Unstuck
When self-publishers plan their book, their publication and their marketing, they rarely get stuck. But when they do, here are some suggestions to get unstuck, and get back on track, whether you’re still working on your manuscript or already in print.
Indie Bookstores & Indie Publishers—On The Same Page?
Saturday was the monthly meeting of the Bay Area Independent Publishers Association (BAIPA). It’s been a year that I’ve been going to the meetings, and I look forward to them. We had the usual hour of Q & A from those who chose to show up at 9:00 a.m., orchestrated by BAIPA President Pete Masterson. […]
The One Book Every Self-Publisher Should Own
Today we had our monthly meeting of the Bay Area Independent Publishers Association (BAIPA). Attendance was good, discussion was lively, and our guest speaker gave an excellent presentation. What struck me today, however, was the one-hour Question and Answer session that occupies the first part of our meetings. “What should be in a press kit […]