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Books

Guy Kawasaki’s APE: Offset Printing for Self-Publishers

by Joel Friedlander on March 22, 2013 36 Comments

Guy Kawasaki has been a constant presence at publishing events since launching APE: Author, Publisher, Entrpreneur (featured here along with my interview with Kawasaki: APE-ing Your Book with Guy Kawasaki [Audio]). After the interview, I forwarded to Guy and his co-author, Shawn Welch, a bunch of suggestions. Guy had solicited feedback on the book all […]

Filed Under: Book Printing, Book Production, Self-Publishing Tagged With: APE, Books, Guy Kawasaki, indie publishing, offset printing, printing, self publishing, Shawn Welch

Book Design, Internet Marketing and the Nature of Human Consciousness

by Joel Friedlander on January 28, 2013 12 Comments

Book Design, Internet Marketing and the Nature of Human Consciousness explores the idea that the way our brain and psychology work tells us how to relate to readers and customers

Filed Under: Book Design, Writing Tagged With: book design, book designer, Books, Design And Internet Marketing, Human Consciousness, internet marketing, Reading Books, self publishing

Basics of Book Marketing for the Beginning Self-Publisher, Part 3

by Joel Friedlander on September 21, 2011 2 Comments

Basics of Book Marketing for the Beginning Self-Publisher, Part 3 including measuring results and long-term book marketing

Filed Under: Marketing, Self-Publishing Tagged With: book marketing, Books, books sell, CreateSpace, e-books, marketing books, marketing plan, publishing a book, self publishing

Basics of Book Marketing for the Beginning Self-Publisher, Part 2

by Joel Friedlander on September 20, 2011 5 Comments

Basics of Book Marketing for the Beginning Self-Publisher, Part 2 Marketing as communication, creating a marketing plan, and setting marketing goals

Filed Under: Marketing, Self-Publishing Tagged With: book marketing, Books, books sell, CreateSpace, e-books, marketing books, marketing plan, publishing a book, self publishing

Basics of Book Marketing for the Beginning Self-Publisher, Part 1

by Joel Friedlander on September 19, 2011 34 Comments

Basics of Book Marketing for the Beginning Self-Publisher, Part 1 Why books sell, the different approaches authors take to book marketing and more

Filed Under: Marketing, Self-Publishing Tagged With: book marketing, Books, books sell, Brian Jud, CreateSpace, e-books, Maria Murnane, marketing books, marketing plan, publishing a book, self publishing

9 Ways for Self-Publishers to Get Unstuck

by Joel Friedlander on June 2, 2010 15 Comments

When self-publishers plan their book, their publication and their marketing, they rarely get stuck. But when they do, here are some suggestions to get unstuck, and get back on track, whether you’re still working on your manuscript or already in print.

Filed Under: Self-Publishing, Social Media Tagged With: blogging, Books, getting unstuck, publishers, self publishers, self publishing, social media

Indie Bookstores & Indie Publishers—On The Same Page?

by Joel Friedlander on April 12, 2010 50 Comments

Saturday was the monthly meeting of the Bay Area Independent Publishers Association (BAIPA). It’s been a year that I’ve been going to the meetings, and I look forward to them. We had the usual hour of Q & A from those who chose to show up at 9:00 a.m., orchestrated by BAIPA President Pete Masterson. […]

Filed Under: Marketing, Self-Publishing Tagged With: BAIPA, Bill Petrocell, Book Passage, Books, Calvin Crosby, Inc., independent publisher, Lightning Source, Self-Publishing

The One Book Every Self-Publisher Should Own

by Joel Friedlander on September 12, 2009 13 Comments

Today we had our monthly meeting of the Bay Area Independent Publishers Association (BAIPA). Attendance was good, discussion was lively, and our guest speaker gave an excellent presentation. What struck me today, however, was the one-hour Question and Answer session that occupies the first part of our meetings. “What should be in a press kit […]

Filed Under: Book Production, Self-Publishing Tagged With: Books, Dan Poynter

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"Writers change the world one reader at a time. But you can't change the world with a book that's still on your hard drive or in a box under your bed. This blog exists to help you get that book into people's hands."
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