Author in the Headlights Syndrome is common when you realize you will be doing the majority (or all) of the book marketing for your book.
Every author wants to know how to get the word out about his or her book. The most effective marketing that an author can do doesn’t involve paying money.
Authors attempting to get their books into bookstores and onto the shelves of retailers often give up as soon as they receive their first “no thank you.”
Accepting book marketing myths as fact can hurt your writing career, so let’s set the record straight on three of the most common.
To find your market and connect with your readers, outline who you are writing for, writing to, and how to use that to promote, and market your books.
New authors often focus on the mechanics of publishing, plain and simple, but getting the book into the system is only one step toward author success.
Authors often don’t want to hear what works to sell books. If you want books sales, doing repeatedly what doesn’t work is book marketing insanity.
There are many strategies and tools an author can use when launching a book, but one of the most powerful resources to leverage is a Street Team.
Barnes and Noble recently announced that they are now offering a self-service advertising program. The program is now in Beta.
The median income for American authors is down. So how can authors create more revenue streams associated with their books or areas of expertise?