It can be a challenge to explain to new authors that they need to consider their marketing plans before making arrangements for book design and production. They want to know why they can’t just publish the book they want to publish and worry about the rest of it later? After all, many new authors have […]
It can take years to find, educate, and stimulate readers to buy your books or other products and services
One key to marketing to people who want to buy your book is understanding the 5 kinds of traffic
Finding the writing-marketing balance becomes an enormous challenge when marketing a published novel while writing a second novel.
“I wrote this book so I could make a living as a writer.” “My goal is to quit my day job.” “I plan on retiring on my book income.” Sound familiar?
I live in Colorado, a mecca for sports fans. Fans matter … and as an author, you want them to starting sprouting. So how do you create Super Fans?
Are you curious about all of the changes going on at CreateSpace and seeing new offerings being announced at Kindle Direct Publishing? I have been, too.
When it comes to marketing material, many authors get flyers printed, a lot also get bookmarks, but few authors will invest in swag to give away or sell to fans at book fairs and conferences, and that is a shame.
One of the best ways to convince readers that they should spend their time and money with you versus the millions of other authors is to become an expert in one or more topics that tie into your book, and then promote that expertise everywhere.
Before pitching your books to agents and the media for foreign rights, media attention, or for publishing deals, you need to become very well-versed in the industry and genre that you are working in.