When Casey Demchak—who has written very helpful articles for the blog in the past—described to me his approach to book marketing, I thought it was a genius idea. You see, Casey is a professional copywriter and an expert on helping authors position and...
By Joan Stewart Fifteen precious seconds. It isn’t much time. But it’s all you get if you want to convince a bookstore to buy your book, prove to a journalist that you’re worth interviewing, or persuade John Grisham to write a blurb for the cover of...
Last week we introduced our new Amazon Success Toolkit, a collection of guidelines and productivity tools for publishers using CreateSpace, Kindle Direct Publishing, or Audible, all portals for Amazon. The response has been impressive, and I can see why. Keeping track...
Is there any subject that excites so many emotions in indie authors than Amazon? From its ever-changing programs for self-publishers to its shifting positions on book reviews, Amazon is both the democratic gateway to the biggest market of book buyers in the world, and...
