Most readers, myself included, look up the reviews of a book before buying it. If the reviews are great, they’re likely to buy it as they have ample assurance that they’ll have a good time reading it. If the reviews aren’t good, they likely won’t buy the book. And...
Ahh, the author photo. If you’re like a lot of authors, knowing what works and doesn’t work can be a mystery. What should I wear? Should I smile or look serious? Do I have to hire a photographer? These questions are important, but ultimately, you want the end result...
Contrary to the popular axiom, many in the book community do judge books by their covers. Book covers are the first, and often most lasting impression of a book. Beyond simply conveying the title and author, a well-designed book cover captures the essence of the...
In the dynamic world of publishing, where a writer’s dream of bestseller success meets the daunting task of book marketing, harnessing the power of social media is indispensable. The key to balancing writing and marketing effectively lies in productive social...
If you’re an aspiring author or avid reader, you’ve likely heard of BookTok, the wildly popular TikTok community for authors and book lovers alike. You may also know that some authors across several genres are widely read within this community. Many of these authors...