Think about the last time you were browsing a bookstore. The front covers of the books are likely the thing that drew your attention enough to pick up a particular book. But I would wager the first thing you did after making a selection was to turn it over and look at...
As an entrepreneur, authoring a business book is a strategic move to cement your authority in your niche. It’s not just about compiling your insights; it’s about sharing your vision and lessons learned—invaluable both for your personal growth and your...
If you currently use or plan to use the Amazon marketplace to sell your book(s), you want to ensure that you’re set up for success. One of the best ways to do this (outside of ads) is to use Amazon Author Central to optimize your author page. In this article,...
Whether you’re choosing to go the self publishing route or the traditional publishing route, you’re going to end up doing a lot of your own marketing. Sometimes, writers can get a little offended at the business side of this job—it’s art, after all, and writers tend...
If someone asks you to name some popular young adult fiction writers today, you’d probably mention authors like John Green, Cassandra Clare, J.K. Rowling, and maybe even Louisa May Alcott. But back in the day, S.E. Hinton, author of The Outsiders, was—and still is, in...
