Are you trying to build a “fan base?” Well stop. Seriously. There is a better way. Spend time every day connecting and interacting with readers.
Book Promotion: Do This, Not That – July 2019
Many authors launch their first book (or second) before building a list of readers and fans. Here are some early steps to successfully attract readers.
Book Promotion: Do This, Not That – June 2019
A very popular blogger recently tweeted that she wished “authors would stop acting like they ‘deserve’ a review from a blogger.”
Book Promotion: Do This, Not That – May 2019
Authors attempting to get their books into bookstores and onto the shelves of retailers often give up as soon as they receive their first “no thank you.”
Book Promotion: Do This, Not That – March 2019
There has been a lot of changes to how Amazon handles customer reviews. What should authors do to encourage readers and genre fans to write reviews?
Book Promotion: Do This, Not That – February 2019
To find your market and connect with your readers, outline who you are writing for, writing to, and how to use that to promote, and market your books.
Advertising with Barnes and Noble
Barnes and Noble recently announced that they are now offering a self-service advertising program. The program is now in Beta.
Book Promotion: Do This, Not That – January 2019
I usually focus on authors and publishers but this month, I am the one guilty of committing the errors in DO THIS NOT THAT.
Where Did the Amazon Reviewers Go? [Updated]
Amazon is REALLY working hard to hide the contact information of book reviewers so how can you reach the reviewers and readers who write reviews?
Book Promotion: Do This, Not That – November 2018
Authors, have you spent heartbreaking afternoons sitting at a local store with stacks of your books watching shoppers hurry by?
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